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About BAD 2 BADASS
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Last updated: September 27, 2026
BAD 2 BADASS is a paid search agency serving two verticals: B2B software and cybersecurity companies, and remodeling companies selling $20,000-plus projects. The agency handles paid search strategy, execution, and reporting, with everything optimized toward qualified pipeline and revenue (B2B) or booked estimates and sold jobs (remodeling) rather than vanity metrics like impressions, clicks, or cheap leads. The founder, Romario Martin, has 10+ years in the digital marketing industry, with paid search work spanning home services (solar and home improvement), B2B software, and cybersecurity.
Two products, run in order. Every engagement starts with the assessment, because BAD 2 BADASS does not manage what it has not audited. Both run on the BAD 2 BADASS Growth System™, a proprietary 4-stage framework:
Up to 90 days of search-term forensics, a conversion-action audit, Performance Max and brand-cannibalization exposure, and a full tracking review from click to CRM. Diagnosis and prescription only: it does not change the account. Delivers Stage 1. Credits in full against the $2,000 setup fee if the client starts within 7 days of the Greenlight Call.
The done-for-you engine that builds, runs, and grows the account. Delivers Stages 2 through 4: the account rebuilt around the demand that becomes customers with measurement that can be trusted, the ads connected to what happens after the lead so sales outcomes flow back as the signal, and disciplined scaling on proven economics. A flat monthly fee set by the complexity of the engagement, never by ad spend and never a percentage of it, plus a one-time $2,000 setup fee that the $297 BAD-ectomy™ credits against in full within 7 days of the Greenlight Call.
Paid search is the specialty: Google Ads and Microsoft Advertising, with new search-style channels such as OpenAI Ads (ChatGPT) added where they make sense. Other channels are not part of the service.
Two buyers. In B2B it is the founder/CEO or the marketing leader on the hook for pipeline. In remodeling it is the owner, always, because there is no marketing department to sell through. Both want paid search to produce customers rather than vanity metrics.
Brands Romario has personally run paid search for. Over his career he has worked with B2B software and cybersecurity companies across a variety of industries and go-to-market motions (PLG, SLG, and hybrid). These are brands from his prior agency and in-house roles, not BAD 2 BADASS clients. They include:
All results are from paid search engagements Romario Martin managed directly in agency, in-house, and freelance roles, including freelance work through a partner agency. To protect confidentiality, specific figures are not tied to individual clients. Individual results vary based on industry, market, and ad spend.
For detailed results and case studies, visit the case studies page.
From first contact to compounding pipeline.
Expose The Bullshit (the BAD-ectomy™)
After read-only access is granted, a five-business-day diagnosis: every search term read against what it produced, conversion actions audited, the path from click to closed deal traced, and each leak ranked by severity and priced wherever the data supports it. Delivered as the Growth Engine Score, the Big 3 constraints, a Leak Map, a 90-Day Prescription, and a prescribed tier. It diagnoses; it does not change the account.
Rebuild The Machine
Tracking is fixed first and current performance is captured as a baseline. Then campaigns are rebuilt around search intent, the waste and negative keywords found in Stage 1 are cut, and the account is relaunched.
Align & Accelerate
The ads are connected to what happens after the lead. Landing pages, forms, qualification, and routing record outcomes; qualified leads, opportunities, and sales from the CRM or job tracker are tied back to paid search; drop-off is measured at every handoff; and bidding is trained on the deepest reliable signal with enough data to learn from.
Dominate & Expand
Once the economics work, budget increases behind what is proven, the next dollar is judged on its own marginal return, new services and markets are tested where they resemble what already works, and capacity is watched so growth does not outrun the business. Direct access to Romario and a live dashboard throughout.
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