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You work with me.
The person responsible for the strategy is the person working on your account.
About
Meet The Founder
A contractor’s son, 10+ years in digital marketing, and one standard for every account: spend the budget like it’s my dad’s.
Romario MartinFounder, BAD 2 BADASS · Madison, NJ
Why I built it this way
My dad is a contractor. That’s where this started.
My dad has spent his working life as a contractor and construction business owner. Growing up around his business, I saw marketing from the side that pays for it: money going out every month, with no clear answer about what came back.
That stuck with me.
I started in SEO in 2017, then moved into paid search at a solar installer, where leads were expensive and a lead only mattered if it eventually became a signed contract.
From there, I ran paid ads in-house at a software company and later led paid search at B2B agencies, eventually building a team from the first hire to 13 people.
Over 10+ years, I managed $68M+ in ad spend and generated $560M+ in revenue from paid ads.
And I kept seeing the same gap.
Everyone could report the clicks and leads. Almost nobody could tell you which became customers.
Not because nobody cared. Because nobody’s job covered the whole path.
The ads belonged to one team.
The follow-up belonged to another.
The CRM belonged somewhere else.
And the marketing report stopped at the form fill.
So everyone could do their job and the owner could still be left asking: “Did any of this actually make us money?”
That’s the problem I built BAD 2 BADASS to solve.
In 2025, I took what I’d learned managing paid search from both the in-house and agency sides and built the kind of company I wanted sitting across the table from my dad:
Senior expertise stays on the account.
The fee doesn’t increase just because the ad budget does.
The infrastructure is built in the client’s accounts.
And paid search is measured by what happens after the lead.
There’s one standard behind all of it:
The test
“If this were my dad’s money, would I be comfortable spending it this way? And could I show him exactly what he got back?”
If the answer is no, the work isn’t good enough.
No handoffs
No juniors. No telephone game.
Your strategy doesn’t get sold by one person and handed to someone learning on your dime.
Aligned incentives
I don’t get paid more because you spend more.
Flat management fee. No percentage-of-spend incentive pushing budget higher just to increase my fee.
Ownership
You own everything.
Every ad account, landing page, conversion setup and dashboard is built under your name. If we part ways, you keep all of it.
No lock-in
3 months, then month to month.
Paid search needs about 90 days to prove itself. After that it’s 30 days’ notice. You stay because it’s working.
Reporting
Reports that end in revenue.
A live dashboard from spend to leads to customers to revenue. When the news is bad, you hear it from me first.
Partnership
Involved past the ad account.
Every month we review what happened from click to customer. When good leads stall in follow-up or quoting, I show you where and help you fix it.
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