For B2B & Remodeling Companies Investing (or Willing to Invest) $3K+/Month In Paid Search

Diagnosed First.
Priced Second.

A $297 BAD-ectomy™ diagnosis first, yours to keep either way. Then a flat monthly fee from $3,000, set by the work your account needs. Never a percentage of your spend.

Career Results
$68M+
Ad Spend Managed
$560M+
Revenue From Paid Ads
10+
Years In Digital Marketing
Across a variety of clients and industries

High-Ticket Businesses Who Need
Customers, Not Just Leads

Built for a sale with a real qualification step: a multi-person B2B buying committee, or a homeowner who has to book an estimate, show up, and sign.

  • B2B software and cybersecurity companies, or remodeling companies selling $20K+ projects
  • Investing, or willing to invest, $3K+/month in paid search, counting Local Services Ads where they run. You do not need to be running ads today
  • Running a CRM or job tracker that records what happens after the lead: HubSpot or Salesforce in B2B; JobNimbus, Buildertrend, Hatch, or HubSpot in remodeling
  • You want the senior specialist running your account personally. No juniors, no handoffs
  • You judge the work by what happens after the lead: qualified opportunities and closed deals in B2B, booked estimates and sold jobs in remodeling. Not clicks or form fills

Step 1: The BAD-ectomy™

A complete diagnosis of what is stopping your paid search from turning demand into revenue. Diagnosis and prescription only: nothing in your account gets changed.

5 Business Days From Full Access
The BAD-ectomy™
$297one-time
Credits in full within 7 days
✓ Credits in full against the $2,000 setup fee ✓ Diagnosis only. Your account is not touched

I go through the last 90 days of your account in detail, with up to 12 months for context, and follow the path from click to lead to customer as far as your access lets me see. Your ad account is enough to start. Analytics, your CRM or job tracker, and call tracking show more of the path. You get the diagnosis, the priorities, and the prescribed tier in writing. This is Stage 1 of the BAD 2 BADASS Growth System™.

  • The Growth Engine Score™: where you are weakest
  • The Big 3™: the three highest-impact constraints holding back growth
  • The Leak Map™: where opportunities and revenue are disappearing
  • The 90-Day Prescription™: what to fix first, second, third
  • The prescribed tier: which tier the account needs, and why
  • A 60-minute Greenlight Call: walking through it together

It diagnoses, it does not change your account. Five business days from the moment I can see everything, including a 60-minute Greenlight Call and a written prescription. The $297 credits in full against the $2,000 setup fee if you start within 7 days of the Greenlight Call. If you do not continue, the diagnosis and prescription are still yours.

Get Your BAD-ectomy™ for $297 →

Step 2: The BADASS Growth Engine™

Flat monthly, set by the complexity of your account, never by your ad spend. Every tier runs the full Growth System™; higher tiers go deeper. 3-month initial commitment, then month-to-month with 30 days’ notice.

Tier 01
Foundation
Make the growth engine work.
$3,000/month
+ $2,000 one-time setup fee
  • Google Search, Microsoft Ads, Local Services Ads and Performance Max, each where it is justified
  • Conversion tracking, GA4, GTM, call and form tracking
  • 1 dedicated landing page, built and managed
  • Optimized to your real sales outcomes, which you supply each month
  • Client-owned dashboard
  • Monthly strategy call and Growth Engine Review
Tier 02
Pipeline
Engine
Make the growth engine smarter.
$4,500/month
+ $2,000 one-time setup fee
  • Everything in Foundation
  • CRM or job-tracker connection, built and automated
  • Qualified opportunities, booked estimates and sold jobs fed back into the ad platforms
  • Lead qualification rules, form improvements and routing
  • Leak analysis at every stage, lead through sale
  • Up to 2 dedicated landing pages
  • Strategy call every two weeks
Tier 03
Scale
Push what works harder.
$6,500/month
+ $2,000 one-time setup fee
  • Everything in Pipeline Engine
  • Higher testing velocity across campaigns, offers, ads and pages
  • An active expansion roadmap: new services, geographies, demand pockets
  • Deeper economics: cost per customer or sold job, revenue by segment, where the next dollar works hardest
  • Capacity awareness, so growth stays operationally sensible
  • Up to 4 dedicated landing pages
  • Strategy call every two weeks, plus quarterly growth planning

Not sure where you land? You do not pick the tier, and it is not set by your ad spend. The BAD-ectomy™ prescribes it against how complex the system actually is to operate. Every engagement carries a one-time $2,000 setup fee, which the $297 BAD-ectomy™ credits against in full if you start within 7 days of your Greenlight Call.

What $3,000–$6,500/mo replaces

Hiring in-house
$90K+/yr

Fully loaded, with months to hire, then ramp time and management. One person, on payroll, and the risk of a bad hire.

vs
The BADASS Growth Engine™
From $3,000/mo

A senior specialist who has managed $68M+ in ad spend, running your account personally. No hiring, no ramp, no payroll. Month-to-month after the first three months.

Enterprise
Multiple brands or business units, several ad accounts that need separate strategies, or more than one CRM or sales organization. Complexity is what triggers Enterprise, not spend: a straightforward $100K/month account may still fit Scale. Scoped and priced from your BAD-ectomy™.
Custom · By Prescription

Ad spend is billed directly by the platforms and is not included.

Find Out Which Tier You Need →

Your tier is prescribed by the BAD-ectomy™. Or book a discovery call →

What You’re
Really Getting

Paid search managed against what happens after the lead, run personally by Romario Martin. Every tier includes:

  • Management run personally by Romario. No juniors, no handoffs
  • Google Search and Microsoft Ads, plus Local Services Ads and Performance Max where they are justified
  • Your account rebuilt to the prescription during setup: campaign structure, a working negative keyword library, and a baseline snapshot so improvement can be proven later
  • Search terms, negative keywords, ad testing, bids and budgets worked every cycle
  • Conversion, call and form tracking you can trust, checked and kept working
  • Decisions made on the numbers that matter: qualified opportunities and customers in B2B, booked estimates and sold jobs in remodeling. Never click-through rate or form-fill volume
  • A dashboard, landing page and ad account that you own. If we part ways, you keep all of it
  • A strategy call and Growth Engine Review every month, every two weeks from Pipeline Engine up

Flat Fee. Full Transparency.
You Stay Because It Works.

Four things baked into every engagement so the incentives point the right way. No long contracts. No hostage situations. No fee that grows when your spend does.

Diagnosis Before Commitment

$297 to see exactly where your money is going.

You see the diagnosis, the priorities, and the prescribed tier before you commit to a retainer. Then you decide.

No guarantee of results, and no outcome promise. The BAD-ectomy™ is a diagnosis. What it buys you is knowing what is wrong and what to do about it, in writing, for $297.

No Long Contract

3-month minimum. Then month-to-month, 30-day notice.

After the first three months you stay because the results justify it, never because a contract forces you to.

Never Percentage-Of-Spend

A flat fee that has no vote in your budget.

The invoice is identical whether you spend $5K or $50K a month. The fee is set by how complex your account is to run, so I never earn more by telling you to spend more.

Honest On The Cycle

No promise of revenue in 30 days.

A cybersecurity deal can take 6 to 14 months to close, and a remodeling job is not sold the day the homeowner calls. So I track the early signs that predict revenue: qualified opportunities in B2B, booked estimates in remodeling.

Pricing Questions,
Answered Straight

The things people actually ask before booking a call.

No. Your monthly fee covers strategy, management, and optimization. Ad spend is billed directly by Google and Microsoft to your own accounts. The fee is flat, and never a percentage of that spend.
You do not pick the tier, and it is not set by your ad spend. The BAD-ectomy™ prescribes it from how complex your account is to run: how hard the paid search itself is to operate, how hard it is to see what happens after the lead, how many landing pages the work needs, and how much new testing and expansion you want. If the work changes later, the tier moves with it, up or down, normally with no second setup fee.
Yes. Every engagement starts with it. The diagnosis establishes what is actually broken and what the ongoing work needs to include. I am not going to prescribe the work before I have diagnosed the problem.
BAD 2 BADASS is built for businesses investing, or willing to invest, $3K or more a month in paid search. Below that there is not enough spend for the work to pay for itself. At the lower end, the management fee can be a large share of your ad spend, and the BAD-ectomy™ is where we work out whether the economics make sense rather than pretending they do. Not running ads yet? Book a discovery call first, because the BAD-ectomy™ diagnoses an account that already exists.
One: a $2,000 setup fee, charged once at the start, which covers building the account and its measurement properly. The $297 BAD-ectomy™ credits against it in full if you start within 7 days, so it is effectively $1,703. After that, the monthly fee is all-in.
There is a 3-month minimum so the rebuilt account has time to prove itself. After that it is month-to-month with 30 days’ written notice. You stay because it works, not because a contract traps you.
A percentage of spend rewards an agency for spending more of your money. A flat fee means the incentive is your results, not your budget. The invoice is the same whether you spend $5K or $50K a month.
If you move forward within 7 days of your Greenlight Call, the full $297 is credited against the $2,000 setup fee.

Results

The numbers that matter, from paid search Romario has run directly.

8 → 1,200+
Qualified leads per month, scaled for a cybersecurity company.
$33M / $6M
Pipeline and closed revenue for an enterprise data and AI platform, with CAC down 65%.
67% fewer
Unqualified calls, with revenue per job up 42%, for a post-construction cleaning company.
77% lower
Cost per qualified lead, cut from $1,359 to $311 for a B2B software company.

All results are from paid search Romario Martin managed directly across agency and freelance work. To protect confidentiality, specific figures are not tied to individual clients. Individual results vary based on industry, market, and ad spend.

Not Sure Which Tier Is
Right For You?

You don’t have to pick one. The BAD-ectomy™ diagnoses your account in 5 business days and prescribes the tier you actually need, and why. If ongoing work doesn’t make sense, you’ll hear that too.

Get Your BAD-ectomy™ →

$297  ·  Diagnosis only  ·  Credited toward setup if you start within 7 days

Not ready? Book a discovery call →