For Cybersecurity & Complex B2B Software Companies

Transparent Pricing For Pipeline You Can Prove

A pen test for your ad account first, then the engine that runs it. Every engagement starts with the BAD-ectomy™, because we do not manage what we have not audited. Flat fee, never a percentage of your spend.

Career Results
$68M+
Ad Spend Managed
$560M+
Revenue Generated
10+
Years Experience
Across a variety of clients and industries

Early-Stage Software Teams Who Need
Pipeline, Not Form Fills

Built for a technical product, a multi-person buying committee, and a long sales cycle. Cybersecurity is where the system goes deepest.

  • Seed-to-Series-C cybersecurity and complex B2B software
  • Spending roughly $3K–$60K/month on paid search, with a live account that is leaking
  • Running HubSpot or Salesforce (the Handshake needs a CRM to wire to)
  • You want a senior specialist running it personally, not a $10K/mo agency or a $150K+ full-time hire
  • You are measured on pipeline, and willing to optimize to leading indicators (SQLs, qualified pipeline) over a real cycle instead of vanity metrics

Step 1: The BAD-ectomy™

A pen test for your ad account. Diagnose, price, and fix. You run assessments for a living. Your ad account has never had one.

15 Business Days · Google Ads
The BAD-ectomy™
$2,500one-time
50% credits to month one
✓ Find $7,500+ in waste, or it’s free ✓ 50% credits to month 1 of the retainer

Twelve months of search-term forensics, a conversion-action audit, Performance Max and brand-cannibalization exposure, and a full tracking autopsy from click to CRM. Then we rebuild: your CRM wired to the ad account (the Handshake), intent-tiered campaign architecture, the cybersecurity negative-keyword library (the Signal Firewall), and a clean relaunch. This is Stages 1 and 2 of the BAD 2 BADASS Growth System™.

  • The Findings Report, severity-rated and dollar-priced
  • The Waste Number, one defensible figure
  • The Handshake, wired to your CRM
  • The Signal Firewall, installed
  • The rebuilt account, optimizing to pipeline
  • The live Dashboard and BADASS Playbook
  • The Executive One-Pager for the board
  • The 90-Day Roadmap

Diagnostic guarantee: the BAD-ectomy™ finds at least $7,500 in annualized wasted spend, or it is free. 50% ($1,250) credits toward month one of a retainer if you continue within 14 days of handoff.

Step 2: The BADASS Growth Engine™

Flat monthly, priced to your ad spend. Every tier runs the full system. Higher tiers cover more spend and, at Scale, more channels. 3-month minimum, then month-to-month.

Tier 01
Foundation
Turn paid search into pipeline.
$3,000/month
Under ~$10K/mo ad spend
  • The full BAD 2 BADASS Growth System on Google Ads
  • The Handshake: CRM wired to your ad account
  • Signal Firewall governance every cycle
  • Bidding migrated onto pipeline signal
  • Optimization to SQLs and cost per qualified demo
  • Live Dashboard, strategy call every 2 weeks
Tier 03
Scale
Every engine that matters.
$6,500/month
~$25–60K/mo or multi-channel
  • Everything in Pipeline Engine
  • YouTube Ads, LinkedIn Ads, OpenAI Ads (ChatGPT)
  • Full multi-channel across search, video, and social
  • Competitive displacement
  • Board-ready reporting under senior ownership

Not sure where you land? Pick by your current monthly ad spend, or book a call and I’ll tell you straight. Most Series A teams start at Pipeline Engine.

What $3,000–$6,500/mo replaces

A full-time senior hire
$150K+/yr

Plus benefits, ramp time, and management, with one channel, one person, and the risk of a bad hire, all on payroll.

vs
The BADASS Growth Engine™
From $3,000/mo

A senior specialist who has managed $68M+ in ad spend, running it personally, live this week. No ramp, no payroll, cancel after 3 months.

Enterprise
Above ~$60K/month, or anything with procurement. A custom scope, priced to fit. Let us talk about whether I am the right fit first.
Custom · Let’s Talk Fit

Ad spend is billed directly by the platforms and is not included.

Book A Discovery Call →

What You’re
Really Getting

A fully engineered growth engine that turns paid search into qualified pipeline you can prove, run personally by our founder Romario Martin.

  • Ongoing management run personally by Romario, no juniors (Google Ads at every tier; Microsoft Ads from Pipeline Engine up; YouTube, LinkedIn, and OpenAI Ads as you Scale)
  • The weeks 6–8 migration of bidding onto pipeline signal, the single highest-leverage move in the engagement
  • Signal Firewall governance: search-term mining every cycle, junk promoted into the negative library, buyer signals protected
  • Optimization to the numbers that matter: qualified pipeline, SQLs, and cost per qualified demo. Never CTR or form-fill volume
  • Scaling winners, cutting losers, and channel expansion as the account earns it
  • The live Dashboard (spend → SQLs → pipeline → closed-won), kept current: the board slide, automated
  • Direct Slack access and a strategy call every 2 weeks: decisions, not homework

Flat Fee. Full Transparency.
You Stay Because It Works.

Four things baked into every engagement so the incentives point the right way. No long contracts. No hostage situations. No fee that grows when your spend does.

Diagnostic Guarantee

$7,500 in annualized waste found, or the BAD-ectomy™ is free.

The assessment pays for itself before you ever commit to a retainer. You see the leaks and the fix first, then decide.

This is a diagnostic guarantee, not an outcome guarantee. It promises we find the waste, not a specific revenue result.

No Long Contract

3-month minimum. Then month-to-month, 30-day notice.

After the first quarter you stay because the pipeline justifies it, never because a contract forces you to.

Never Percentage-Of-Spend

Live dashboards from Day 1. A flat fee that has no vote in your budget.

The invoice is identical whether you spend $8K or $20K a month. Reporting on pipeline and SQLs, not clicks and impressions. You see what is happening as it happens.

Honest On The Cycle

No promise of closed-won in 30 days.

Cybersecurity sales cycles run 6 to 14 months, so we build and prove the leading indicators that predict revenue: qualified pipeline, SQLs, and cost per demo.

Capacity-limited: 2 BAD-ectomy™ starts per month. Delivery quality is the constraint.

Pricing Questions,
Answered Straight

The things people actually ask before booking a call.

No. Your monthly fee covers strategy, management, and optimization. Ad spend is billed directly by the platforms (Google, Microsoft, and so on) to your own accounts. The fee is flat, and never a percentage of that spend.
Tiers are gated by monthly ad spend, not locked contracts. We start at the tier that matches your spend today and move up only when your spend and channel mix justify it.
For most new accounts, yes. I do not manage what I have not audited. Referred or pre-vetted clients can bundle the sprint into month one, but the audit work is never skipped.
Around $10K/month to get the most from the partnership. Foundation works for teams ramping toward that; below roughly $3K/month, paid search usually cannot be tested properly yet.
No separate setup fee. The BAD-ectomy™ ($2,500) is the paid onboarding: it audits and rebuilds the account before the retainer starts, and 50% credits toward month one. After that, the monthly fee is all-in.
There is a 3-month minimum so the rebuild and pipeline signal have time to prove out. After that it is month-to-month with 30 days’ written notice. You stay because it works, not because a contract traps you.
A percentage of spend rewards an agency for spending more of your money. A flat fee means the incentive is your pipeline, not your budget. The invoice is the same whether you spend $8K or $20K a month.
If you continue to a retainer within 14 days of the BAD-ectomy™ handoff, $1,250 (half the sprint fee) is credited toward month one.

Results

The numbers that matter, from paid search Romario has run directly.

8 → 1,200+
Qualified leads per month, scaled for a cybersecurity company.
$33M / $6M
Pipeline and closed revenue for an enterprise data and AI platform, with CAC down 65%.
$20M+ / $10M+
Pipeline and closed revenue for an identity and access management platform.
77% lower
Cost per qualified lead, cut from $1,359 to $311 for a B2B software company.

All results are from paid search Romario Martin managed directly across agency and freelance work. To protect confidentiality, specific figures are not tied to individual clients. Individual results vary based on industry, market, and ad spend.

Not Sure Which Tier Is
Right For You?

Book a free 30-minute BADASS Discovery Call. We get clear on your goals and what is holding you back, review how you are generating pipeline today, and see whether the approach fits. If it is a strong fit, the next step is the BAD-ectomy™.

Book A Discovery Call →

Free 30-min call  ·  You leave with a clear next step  ·  2 BAD-ectomy™ starts per month