Generate exclusive, high quality remodeling leads, booked into your calendar — month after month. No managing campaigns, no chasing agencies, no wasted budget. Just a proven system running in the background while you focus on your work.
Most remodelers have the same marketing problem — and it's costing them projects, revenue, and growth every single week.
Wasted Ad Spend
You've tried Google Ads or paid someone to run them. The budget disappears, leads are thin or non-existent, and you have no idea what's actually working.
Feast Or Famine Pipeline
Some months your crews are stacked. Others you're scrambling. You can't hire, plan, or grow because you can't predict where the next consultation — let alone the project — is coming from.
Tire-Kickers & Price Shoppers
The calls you do get want the cheapest bid in town. You're burning hours on estimates for projects that will never close — instead of working with homeowners who value quality.
No Time To Market
You're managing crews, handling subs, and running jobs. Marketing always gets pushed to next week — which means the pipeline quietly dries up while you're heads down on site.
The Other Guy's Getting The Calls
Your craftsmanship beats theirs — you know it. But they're ranking first on Google and getting the consult requests because they invested in their visibility, and you haven't yet.
No System. No Predictability.
Referrals, door hangers, yard signs, social posts — none of it creates consistent, scalable growth. You need a real marketing system built for how remodelers actually win work.
The Fix
Introducing The BADASS Growth Engine™
A complete, done-for-you system built to fill remodeling businesses' calendars with qualified project leads — month in, month out. You handle the calls and show up for the consultations. We handle everything leading up to it.
01
We Build Your Machine
Google Ads, landing pages, call tracking, GBP optimization — everything configured and launched for you. No agency handoffs. No confusion.
02
We Drive Qualified Traffic
Performance campaigns targeting homeowners in your service area who are actively searching for remodeling projects. Right people, right intent, every time.
03
Consultations Flow. You Close.
Qualified project consultations land in your calendar. You focus on scoping and winning jobs — we keep the pipeline full month after month.
“Results are the only metric that matters — booked consultations and revenue, not clicks or impressions.”
— BAD 2 BADASS Core Principle
What’s Included In Every Tier
✓ You work with me directly — always
✓ Google Ads campaign setup & ongoing management
✓ Conversion tracking & call tracking setup
✓ High-converting landing page, built for you
✓ Google Business Profile optimization
✓ Monthly performance reports
What People Say
Trusted By The People Who’ve Seen It First-Hand
“He completely rebuilt the strategy, account structure, and workflow from the ground up. The results speak for themselves: a 388% year-over-year increase in search-sourced opportunities and a 700% increase in closed-won revenue. And he did it entirely on his own. No ego, no nonsense... just honesty, accountability, and results.”
Chau Yi Wang
Demand Generation & Client Growth Leader · San Francisco, CA
“Top of the class... that’s what Romario is when it comes to expertise in paid advertising. Great work ethic, data-driven mindset, and always ready to help. When Romario is on something, you can rest easy... it’ll get done, and it’ll get done right.”
Douglas van Oijen
Revenue Architect & GTM Advisor · New York, NY
“Before this, our ads brought in a lot of the wrong calls and wasted a ton of our team’s time. After the targeting was rebuilt, we started having more conversations with the right kinds of prospects, and the leads coming in were actually worth pursuing.”
Stanford Martin
Business Owner · Hamilton, NJ
“For the first time, it felt like our marketing was built for the kind of company we actually wanted to be. Instead of chasing random inquiries, we had a system that consistently put us in front of serious homeowners who were ready to move forward.”
Cebert Thompson
Business Owner · Orlando, FL
“What impressed me most was how much more consistent everything became. We were no longer guessing from month to month about lead quality, and the campaigns finally gave us a reliable foundation we could scale with confidence.”
PetaGay Johnson, CPA
CPA Firm Owner · Dallas, TX
Pricing
Choose Your Engine
Three tiers. One system. All done for you. Pick the level that matches where you want to go — then we get to work.
Tier 01
Pipeline Accelerator
$2,000/month
+ $1,000 one-time setup
Google Ads campaign setup & management
Local Services Ads (LSAs) setup & management
Conversion & call tracking
High-converting landing page
Google Business Profile optimization
Monthly performance reporting
3-month minimum, then month-to-month
Most Popular
Tier 02
Revenue Engine
$4,000/month
+ $2,000 one-time setup
Everything in Pipeline Accelerator
GoHighLevel CRM setup & management
Remarketing campaigns
1 additional ad channel (Meta or Microsoft)
Lite local SEO — on-page + citations
Lead nurture sequences
Tier 03
Market Dominator
$6,500/month
+ $3,000 one-time setup
Everything in Revenue Engine
All ad channels — Google, Meta, Microsoft, LinkedIn
GoHighLevel CRM automations & workflows
Full local SEO — content + link building
Monthly strategy coaching calls
Custom BADASS domination strategy
Ad spend is separate and billed directly to your accounts.
Book a free 30-minute discovery call. We’ll assess your local market, identify what’s costing you projects, and show you exactly how the BADASS Growth Engine™ can work for your remodeling business.
Free 30-min call · No hard sell · Max 3 new clients per quarter
Why BAD 2 BADASS
Built By Someone Who’s Done It At Scale
Not a software company. Not a marketing mill. A seasoned performance marketer who’s driven measurable growth at scale — who now works exclusively with remodelers who are serious about winning more jobs.
2025 Results
$18M+
Ad Spend Managed
$260M+
Revenue Generated
14X
Return On Ad Spend
Across a variety of clients and industries
Romario Martin
Founder & Owner — BAD 2 BADASS
📍 Madison, NJ · United States
Who’s Behind This
You’re Not Hiring An Agency. You’re Hiring A Specialist.
I’m Romario Martin — a performance marketer based in Madison, New Jersey. I hold an MBA and have spent 10+ years in the trenches of paid advertising, personally managing over $68M in ad spend and contributing to $560M+ in revenue for clients ranging from local businesses to global billion dollar brands. That combination — business acumen and deep performance marketing expertise — means I think about your pipeline and profitability, not just your click-through rate.
I built BAD 2 BADASS because I kept seeing the same pattern: skilled remodelers doing exceptional work — then losing consultations to competitors with better marketing. The BADASS Growth Engine™ fixes that. When you work with me, you work with me directly. No hand-offs. No overseas VAs. No junior reps managing your account. Just a proven system run by someone who’s been doing this at the highest level for over a decade, right here in the US.
$68M+ in ad spend managed personally
$560M+ in client revenue generated
10+ years in performance marketing
MBA — business strategy meets ad execution
Google, Meta & Microsoft Ads certified
Madison, NJ — serving remodelers nationally
Remodeling niche only — no generalist approach
You work with me directly, always
Career Results
$68M+
Ad Spend Managed
$560M+
Revenue Generated
10+
Years Experience
Across a variety of clients and industries
FAQ
Straight Answers To Real Questions
Most clients see their first leads within 2–4 weeks of launch, once campaigns are live and initial optimization is done. The setup phase (week 1–2) is where we build and configure everything correctly. From there, we optimize for volume and quality each month.
No — ad spend is separate and billed directly to your paid ads account (Google, Meta, Microsoft, LinkedIn). Our monthly retainer covers strategy, setup, management, and optimization. We’ll recommend a minimum ad budget based on your market and goals during the discovery call.
Our primary focus is remodeling businesses — kitchen, bathroom, basement, additions, full home, design-build, etc. We occasionally extend our work to select local service providers (roofing, HVAC, plumbing, electrical) when the business model, market, and goals are the right match. The discovery call is where we figure that out together.
All tiers require a 3-month minimum. This isn’t a cash grab — performance marketing takes time to properly optimize. Month 1 is setup and launch. Months 2–3 are where optimization compounds and results accelerate. After month 3, we go month-to-month so you stay because the results justify it — not because a contract forces you.
Not at all. Whether you’ve never advertised online or you’ve had bad experiences with other agencies, we start fresh. We build everything from the ground up — campaigns, landing pages, tracking, and reporting — so you have a clean, data-driven foundation that actually works.
We’re a boutique operation — not a marketing mill handing you off to a junior account manager after you sign. When you work with BAD 2 BADASS, you work directly with an experienced performance marketer who’s managed $68M+ in ad spend. We focus exclusively on remodelers because deep specialization produces better results than spreading thin across every industry. We’re selective — your results are our reputation.
We’re selective about who we work with for exactly this reason — if we don’t believe we can get you results, we’ll tell you on the discovery call before you spend a dollar. After your 3-month minimum, you stay because the results justify it — not because a contract forces you. That’s the only accountability that matters.
Book Your Call
Let’s Talk About Your Growth
Pick a time that works for you. Free 30-minute discovery call — no hard sell, just a straight conversation about your market and how the BADASS Growth Engine™ can work for your business.
