Generate consistent new high-quality remodeling leads for your business & turn them into high value paying customers who value quality work over price.
Three forces are working against you in this market: shared-lead farms like HomeAdvisor and Angi, generalist agencies running junior account managers, and the “more leads will fix it” lie. Here is what they leave you stuck with, and which tier of the BADASS Growth Engine™ solves it.
Lead Source Crisis
“I don’t have qualified demand coming in the door.”
Lead quality feels like the weather. Money leaves the account, leads come back thin or non-existent, and you have stopped trusting the forecast. Without LSAs, GBP optimization, or proper tracking, every dollar spent is still a guess.
→ Solved by Pipeline Accelerator
Pipeline Leakage Tax
“I have demand, but my pipeline leaks.”
You did not lose the last job because of price. You lost it because you couldn’t get a time on the calendar before the homeowner moved on. Calls missed during job sites. No missed-call text back. No remarketing. The leads you already paid for are leaking out faster than new ones come in.
→ Solved by Revenue Engine
Owner-as-Bottleneck Ceiling
“Everything depends on me. I can’t take a week off without the business breaking.”
You’re stuck on the $1M treadmill: more hours, same profit, more stress. No automated follow-up. No review system. No local SEO. The moment ads pause, you go invisible. Quietly, you are scared that scaling would only break what you have barely held together.
→ Solved by Market Dominator
The Fix
The Bad 2 Badass Growth System™
The methodology that runs inside every tier of the BADASS Growth Engine™
No templated campaigns. No hand-offs. A 4-stage proprietary system that moves your lead-to-consultation engine from broken to dominant. In order. Each stage builds on the last.
01
Expose The Bullshit
Audit the current setup. Identify what is actually broken in your lead-to-job chain (sources, tracking, follow-up, channel mix, conversion path) before building anything.
02
Rebuild The Machine
Build the complete system. High-intent ads (Google + LSAs + remarketing + Meta or Microsoft as needed), conversion tracking that proves what works, CRO landing page, GHL CRM with pipeline, automated follow-up sequences.
03
Align & Accelerate
Optimize every layer. Lower CPL, raise lead quality, improve consultation show rates, tighten close rates. Constant testing, constant tightening.
04
Dominate & Expand
Scale the pipeline. Add channels (YouTube, full ad stack). Build local SEO authority. Automate reputation management. Turn the system into a market-dominating machine.
“Results are the only metric that matters: revenue. Clicks and impressions don’t pay the bills.”
· BAD 2 BADASS Core Principle
What’s Included In Every Tier
✓ You work with me directly, always
✓ Google Ads campaign setup & ongoing management
✓ Conversion tracking & call tracking setup
✓ High-converting landing page, built for you
✓ Google Business Profile optimization
✓ Monthly performance reports
What People Say
Trusted By The People Who’ve Seen It First-Hand
“He completely rebuilt the strategy, account structure, and workflow from the ground up. The results speak for themselves: a 388% year-over-year increase in search-sourced opportunities and a 700% increase in closed-won revenue. And he did it entirely on his own. No ego, no nonsense... just honesty, accountability, and results.”
Chau Yi Wang
Demand Generation & Client Growth Leader · San Francisco, CA
“Top of the class... that’s what Romario is when it comes to expertise in paid advertising. Great work ethic, data-driven mindset, and always ready to help. When Romario is on something, you can rest easy... it’ll get done, and it’ll get done right.”
Douglas van Oijen
Revenue Architect & GTM Advisor · New York, NY
“Before this, our ads brought in a lot of the wrong calls and wasted a ton of our team’s time. After the targeting was rebuilt, we started having more conversations with the right kinds of prospects, and the leads coming in were actually worth pursuing.”
Stanford Martin
Business Owner · Hamilton, NJ
“For the first time, it felt like our marketing was built for the kind of company we actually wanted to be. Instead of chasing random inquiries, we had a system that consistently put us in front of serious homeowners who were ready to move forward.”
Cebert Thompson
Business Owner · Orlando, FL
“What impressed me most was how much more consistent everything became. We were no longer guessing from month to month about lead quality, and the campaigns finally gave us a reliable foundation we could scale with confidence.”
PetaGay Johnson, CPA
CPA Firm Owner · Dallas, TX
Ready To Grow?
Become The BADASS Of Your Market.
Free 30-minute Pipeline Diagnostic Call (valued at $500). We’ll review your current ads, lead sources, and missed revenue, then deliver a written breakdown of what’s working, what’s broken, and what it would take to fix it. No pitch until you ask.
Free 30-min call · Written breakdown delivered · Max 3 new clients per quarter
Why BAD 2 BADASS
Built By Someone Who’s Done It At Scale
10+ years in performance marketing. $68M in ad spend managed. $560M in client revenue generated. Now focused exclusively on remodelers who want to book more high-value jobs. You work directly with the founder, every call, every campaign.
2025 Results
$18M+
Ad Spend Managed
$260M+
Revenue Generated
14X
Return On Ad Spend
Across a variety of clients and industries
Romario Martin
Founder & Owner, BAD 2 BADASS
📍 Madison, NJ · United States
Who’s Behind This
You’re Not Hiring An Agency. You’re Hiring A Specialist.
I’m Romario Martin, a performance marketer based in Madison, New Jersey. I hold an MBA and have spent 10+ years in the trenches of paid advertising, personally managing over $68M in ad spend and contributing to $560M+ in revenue for clients ranging from local businesses to global billion dollar brands. That combination of business acumen and deep performance marketing expertise means I think about your pipeline and profitability first. Click-through rate is downstream of those.
I built BAD 2 BADASS because I kept seeing the same pattern: skilled remodelers doing exceptional work, then losing consultations to competitors with better marketing. The BADASS Growth Engine™ fixes that. When you work with me, you work with me directly. No hand-offs. No overseas VAs. No junior reps managing your account. Just a proven system run by someone who’s been doing this at the highest level for over a decade, right here in the US.
$68M+ in ad spend managed personally
$560M+ in client revenue generated
10+ years in performance marketing
MBA: business strategy meets ad execution
Google, Meta & Microsoft Ads certified
Madison, NJ. Serving remodelers nationally
Remodeling niche only. No generalist approach
You work with me directly, always
Career Results
$68M+
Ad Spend Managed
$560M+
Revenue Generated
10+
Years Experience
Across a variety of clients and industries
FAQ
Straight Answers To Real Questions
Most clients see their first leads within 2–4 weeks of launch, once campaigns are live and initial optimization is done. The setup phase (week 1–2) is where we build and configure everything correctly. From there, we optimize for volume and quality each month. Every tier also carries the 21-Day Launch Promise: first qualified lead in 21 days, or your full setup fee back ($1,000, $2,000, or $3,000 depending on the tier you bought).
No. Ad spend is separate and billed directly to your paid ads account (Google, Meta, Microsoft, YouTube). Our monthly retainer covers strategy, setup, management, and optimization. We’ll recommend a minimum ad budget based on your market and goals during the Pipeline Diagnostic Call.
Remodeling only. Kitchens, bathrooms, basements, additions, whole-home, design-build, exteriors. Every system, ad strategy, and landing page template here is built specifically for how remodeling buyers shop. We do not run a generalist agency. If you are outside this niche, we will be straight with you on the Pipeline Diagnostic Call.
All tiers require a 3-month minimum. Performance marketing takes time to properly optimize. Month 1 is setup and launch. Months 2 and 3 are where optimization compounds and results accelerate. After month 3, we go month-to-month so you stay because the results justify it, never because a contract forces you.
Not at all. Whether you’ve never advertised online or you’ve had bad experiences with other agencies, we start fresh. We build everything from the ground up (campaigns, landing pages, tracking, and reporting) so you have a clean, data-driven foundation that actually works.
We’re a boutique operation. No marketing mill, no hand-off to a junior account manager after you sign. When you work with BAD 2 BADASS, you work directly with an experienced performance marketer who’s managed $68M+ in ad spend. We focus exclusively on remodelers because deep specialization produces better results than spreading thin across every industry. We’re selective. Your results are our reputation.
We’re selective about who we work with for exactly this reason. If we don’t believe we can get you results, we’ll tell you on the Pipeline Diagnostic Call before you spend a dollar. After your 3-month minimum, you stay because the results justify it, never because a contract forces you. That’s the only accountability that matters.
Book Your Call
Let’s Talk About Your Growth
Pick a time that works for you. Free 30-minute Pipeline Diagnostic Call (valued at $500). We review your ads, lead sources, and missed revenue, then deliver a written breakdown of what’s working, what’s broken, and what it would take to fix it. No pitch until you ask.
