Your Google Ads are generating leads. But are they generating customers?
We connect your Google Ads to what happens after the lead, so you can see which campaigns generate real opportunities, customers, and revenue. Then we use that data to make your ads better.
Sound familiar?
Every one of these quietly costs you money every month. The frustrating part is that none of them shows up in a normal ad report, so they can run for months before anyone notices.
Acquisition
“We’re getting leads. Just not enough of the right ones.”
You’re spending the money and the leads are coming in. But too many are a bad fit, never pick up, or were never going to buy. And you paid for every one of them.
Conversion
“The opportunities are there. They’re just not turning into customers.”
Good prospects are getting on the calendar. Then somewhere between the first conversation and the signed contract, they go quiet. They were real buyers. The sale just never happened.
Operations
“I’m still the one holding the whole thing together.”
Your ads live in one place and your sales happen in another. The CRM says one thing, the reports say another. And somehow you’re still the one connecting the dots to figure out what’s actually working.
The real question
Here’s one month of leads, followed from the first click to a signed contract.
Illustrative example. Your numbers come from your own account, sales data and systems during the BAD-ectomy™.
What success looks like
You’re not staring at lead reports wondering what happened next. You know what’s making money, where revenue is getting lost, and what deserves more investment.
Acquisition
Every month you can see which searches turned into customers and which only turned into leads. The budget goes to the ads that bring in buyers, and the price shoppers stop eating it.
Conversion
When a good lead goes quiet, you know where it happened: the first call, the follow-up, or the quote. So you fix the step that’s leaking before buying more leads to pour into it.
Operations
Your ads, CRM and sales numbers finally tell the same story, in one place. When someone asks “is the marketing working?”, you have the answer: which campaigns brought in customers, what they cost, and what they’re worth.
How we get you there
I generate the opportunities. I help you convert them. The system connects everything from ad spend to revenue, so we can see what’s working, fix what isn’t, and scale what earns it.
Stage 01
You find out which problem is actually costing you the most, and what to fix first. Sometimes the answer isn’t in the ad account at all, and you’ll hear that too.
Stage 02
Your ads start finding more of the people you actually want to sell to, and the numbers finally match what happened in the business.
Stage 03
Good leads stop disappearing into a black box. You see what happens after they arrive, where they get stuck, and which ones actually become customers.
Stage 04
Once the economics work, you scale what earned it. More budget, more tests, and new opportunities get added where the numbers support the move.
Proof, not promises
Opportunities. Customers. Revenue. If paid search isn’t moving those, it isn’t working.
Strategy, account structure, tracking and workflow rebuilt from the ground up, then judged on the only numbers that count: opportunities, customers and revenue.
“…he completely rebuilt the search strategy, the account structure, and the workflow from the ground up. The results speak for themselves: a 388% year-over-year increase in search-sourced opportunities and a 700% increase in closed-won revenue. And he did it entirely on his own.”
“‘top of the class’ that’s what Romario is when it comes to his expertise in the Paid advertisement space. … Romario is an asset to every company; he has a great work ethic, a data-driven mindset and is always ready to help…”
Past results are someone else’s account. The numbers that matter next are yours.
Romario MartinFounder, BAD 2 BADASS · Madison, NJ
Why I built it this way
Growing up around his business, I saw marketing from the side that pays for it: money going out every month, and no clear answer about what came back.
Then I spent 10+ years in digital marketing, most of it running paid search for high-ticket businesses, including B2B companies and contractors. Every industry, same gap. Everyone could report the clicks and the leads. Almost nobody could say which of them became customers, because no one’s job covered the whole path.
So I built BAD 2 BADASS around one standard:
It’s the one I’d hold myself to if the budget were his.
The test
“Would I be comfortable putting my dad’s money into this? And could I show him exactly what he got back?”
Direct access
The person responsible for the strategy is the person working on your account.
No handoffs
Your strategy doesn’t get sold by one person and handed to someone learning on your dime.
Aligned incentives
Flat management fee. No percentage-of-spend incentive pushing budget higher just to increase my fee.
Ownership
Every ad account, landing page, conversion setup and dashboard is built under your name. If we part ways, you keep all of it.
No lock-in
Paid search needs about 90 days to prove itself. After that it’s 30 days’ notice. You stay because it’s working.
Reporting
A live dashboard from spend to leads to customers to revenue. When the news is bad, you hear it from me first.
Partnership
Every month we review what happened from click to customer. When good leads stall in follow-up or quoting, I show you where and help you fix it.
Where to start
Step 1 · Start here
$297 · Delivered in 5 business days
Diagnosis only. Nothing gets changed.
Step 2 · If it fits
Nothing gets touched
The BAD-ectomy™ is diagnosis only. Your campaigns stay exactly as they are.
No forced fit
If the diagnosis says ongoing management doesn’t make sense, you’ll hear that.
Your $297 carries forward
Continue within 7 days of your Greenlight Call and the full $297 is credited toward setup.
No. Anyone promising you a revenue number before seeing your sales process is guessing. What I’m accountable for is knowing what your paid-search spend produced downstream, telling you plainly, even when the answer is unflattering, and acting on what the data says.
You’re paying for the diagnosis. You leave with the Big 3™, the Leak Map™, the 90-Day Prescription™ and your prescribed tier, whether or not you continue with me.
No. The diagnosis establishes what’s actually broken and what the ongoing engagement needs to include. I’m not going to prescribe the work before I’ve diagnosed the problem.
You get the diagnosis, your 90-Day Prescription™, and the Growth Engine tier I recommend. If you want me to implement it, your BAD-ectomy™ fee credits in full toward setup when you begin within 7 days of the Greenlight Call. If you don’t continue, the diagnosis and prescription are still yours.
BAD 2 BADASS is built for businesses investing, or willing to invest, $3K or more per month in paid search. At the lower end, the management fee can be a large percentage of your ad spend. The BAD-ectomy™ is where we determine whether the economics make sense rather than pretending they do.
Your ad account is enough to start. Analytics adds the on-site picture; your CRM or job tracker, call tracking, and sales and revenue data give me the full path from click → lead → qualified → sold → revenue. The five-business-day clock starts once the access your diagnosis needs is complete.
Then I’ll tell you. The BAD-ectomy™ diagnoses where the growth engine is breaking; it doesn’t assume the answer is the ad account. If the constraint is downstream, it belongs in the diagnosis and prescription.
Paid search is the specialty: Google Ads and Microsoft Advertising, with new search-style channels like OpenAI Ads added where they make sense.
Ready to find out?
In 5 business days, you’ll know what’s actually happening after the lead, and what to fix first.
Get Your BAD-ectomy™ for $297 →5 business days from full access · Diagnosis only · Nothing gets changed
If the problem isn’t your ads, I’ll tell you that too.
Leaks costing
you revenue
Where you are now
You’re spending on ads and getting leads, but you don’t know which ones become customers.
The truth
We find what’s actually happening across the full path, from click to customer.
Your Big 3™
The three highest-impact constraints holding back your growth.
Your 90-Day Prescription™
A clear, prioritized plan for what to fix first, second, and third, so you can grow with confidence.