B2C · ContractingGoogle Ads
5X Conversion Rate, Started at 1.46% CVR With Broad Match Bleeding Budget
5X
Conversion Rate Improvement
CVR: 1.46% → 7.13%CPL ↓ 67%
Why It WorkedDiagnosed a campaign drowning in broad keywords and irrelevant search terms. Rebuilt with tight intent-based keywords and automated n-gram exclusions. Then refined with geographic filters and bidding adjustments until the system reached 7.13% CVR.
B2B · Post-Construction CleaningGoogle Ads · Microsoft Ads
Cut Unqualified Calls by 67%, Campaign Was Targeting Homeowners Instead of GCs
67%
Fewer Unqualified Calls
+42% Revenue Per JobWrong Audience Eliminated
Why It WorkedThe entire targeting strategy was aimed at homeowners when the real buyers were GCs, builders, and project managers. Rebuilt keyword, location, and intent filters to focus exclusively on high-value construction professionals.
B2C · AccountingGoogle Ads
$120 → $42 CPL & Revenue Scaled From $8K to $40K/Month
+150% Qualified InquiriesRevenue 5X
Why It WorkedRebuilt audiences and copy around high-margin services to cut CPL from $120 to $42. Then added audience layering and A/B testing. Qualified leads up 150% and revenue scaled from $8K to $40K/month without touching the ad budget.
B2C · Immigration LawMeta Ads
2,500% Lead Increase After Fixing Budget Allocation & Rebuilding Targeting
+2,500%
Lead Volume Growth
CPL ↓ 24–28%1 → 26 Leads/Month
Why It WorkedMeta was pushing budget into cheap, low-quality audiences. Identified the waste, then rebuilt audience architecture around case type, proximity filters, and immigration-specific urgency triggers. Budget consolidated into proven converters.
B2B · SaaS StartupGoogle Ads
0.44% → 9.84% Conversion Rate After Fixing Traffic Quality
22X
Conversion Rate Improvement
CVR: 0.44% → 9.84%Waste Eliminated
Why It WorkedThe campaigns were attracting students, job seekers, and browsers, not buyers. Strict negative keywording, intent segmentation, and redirecting traffic to a conversion-optimized lead-form page cleared the noise and surfaced real buyers.
Nonprofit · Google GrantGoogle Ads
Broke a Long-Standing $20K Cap & Doubled Conversions
Spend: $20K → $29KYears-Long Ceiling Broken
Why It WorkedStructural issues like poor quality scores, inefficient keyword choices, and Grant compliance gaps were blocking full budget delivery. Fixing the foundation unlocked spend growth and more than doubled conversions.
B2C · Residential ServicesGoogle Ads
257 Leads in 3 Weeks After Rebuilding Targeting
257
Conversions in 3 Weeks
$79.11 CPL3 Weeks to Results
Why It WorkedRebuilt around high-intent installation keywords, precision geo-targeting, and clean conversion tracking. Google received the right signals and delivered high-intent buyers fast.
B2C · Apartment RentalsGoogle Ads
34.3% Conversion Rate From a Rebuilt High-Intent Funnel
$129 CPL$24.4K Spend
Why It WorkedRebuilt campaigns using segmented, intent-based keyword clusters aligned to availability, move-in timelines, and location. Unified the conversion flow with call tracking and matching landing pages. Every step became frictionless.
B2C · Insurance (Multi-State)Google Ads
Built a High-Volume Call Engine: 1,495 Calls in Week 2
1,495
Inbound Calls in Week 2
Sub-$13 Cost Per Call1,027 Calls in Week 1
Why It WorkedDesigned a call-gen architecture segmented by state and policy type. Conversion-focused keywords paired with call-only landing pages created a scalable, predictable call machine from day one.
B2C · Divorce Law (Multi-Location)Google Ads · Microsoft Ads
411 Leads Across 6 Markets, From Campaigns That Could Not Break Single Digits Per Location
$4.74 CPC$154 CPL
Why It WorkedRebuilt with city-specific campaign structures, each with tailored ads, extensions, and audience treatment. Separate funnels by case type eliminated overlap and let Google optimize cleanly per market.
B2C SaaS · Recruiting SoftwareGoogle Ads
301 Conversions in 30 Days With a Fully Rebuilt PPC System
301
Conversions in 30 Days
7,890 Clicks$77.52 CPL
Why It WorkedRebuilt around role-specific and industry-specific intent segments. Structured keywords to separate research from purchase intent. Upgraded conversion tracking so Google could distinguish poor-fit from high-quality leads.
Enterprise B2B · Gen AIGoogle · Microsoft · LinkedIn Ads
$6M Closed Revenue, From a Brand Starting With Zero Paid Pipeline & Stalled Growth
$33M Pipeline720% Customer GrowthCAC ↓ 65%
Why It WorkedRebuilt all channels into a unified revenue-paced acquisition system synced with CRM lifecycle stages. Then scaled into new geographic regions with multi-persona messaging for engineers, CTOs, and procurement teams. The most complete system deployment in the portfolio.
Enterprise B2B Tech · Data ManagementGoogle Ads · Microsoft Ads
$1.42M Pipeline & 42x–72x ROI on $7K–$12K/Quarter
$507K Revenue42x–72x ROI$7K–$12K/Qtr Spend
Why It WorkedRebuilt campaigns around high-value buyer problems. Set up pipeline-weighted optimization rules so Google prioritized keywords that consistently turned into opportunities. Structured middle-of-funnel nurturing converted colder traffic into sales-ready leads.
Enterprise B2B Tech · IAMGoogle Ads · Microsoft Ads
$10M Closed Revenue & $20M+ Pipeline From a Purpose-Built Funnel
$20M+ Pipeline$118K–$153K/Qtr Spend
Why It WorkedBuilt a multi-step retargeting sequence moving prospects from interest → evaluation → sales call. Integrated offline revenue data into bidding. Then expanded keyword footprint to own all mid- and high-intent IAM search terms.
eCommerce · Luxury FurnitureGoogle Ads
3,837% ROAS & $676K Revenue on $17.6K Ad Spend
$676K Revenue$17.6K Spend
Why It WorkedRebuilt with collection-level segmentation and cleaned the product feed to align with commercial-intent queries. New search and PMax structures around high-intent, purchase-ready keywords shifted Google toward ready-to-buy shoppers.
B2B · Industrial SupplyGoogle Ads
$1.3M Month at 12.95% Conversion Rate & 9.68x ROAS
12.95% CVR9.68x ROAS$134K Spend
Why It WorkedRebuilt with SKU-level segmentation to control bidding per product line. Blocked DIY and non-commercial traffic. Then widened keyword coverage, raised smart bidding targets, and strengthened remarketing to capture late-stage buyers.
B2B & B2C eCommerce · Aircraft PartsGoogle Ads
8,400 Conversions & $457K Sales in One Month
8,400 Conversions420% ROAS+180% vs Prior Period
Why It WorkedRebuilt into brand, non-brand, and technical specification groups matching how aviation buyers search. Feed optimizations added SKU attributes and manufacturer cross-references. Bidding rules pushed spend into proven top-selling categories.
B2C · Local BoutiqueMeta Ads
9.45x ROAS & 917K Impressions for a Local Boutique
917K Impressions$8.99 Cost Per Purchase
Why It WorkedRebuilt the Meta structure with category-based ad sets tied to seasonal buying patterns. Introduced UGC-style creative and added retargeting layers based on website behavior, product views, and cart actions.
Enterprise B2B Tech · HR SoftwareGoogle Ads
+220% CVR, –45% CPA & +40% More Clicks
+220%
Conversion Rate Growth
CPA ↓ 45%+98.5% ConversionsCPC ↓ 22%
Why It WorkedOptimized bidding through maturity stages (Manual → Max Conversions → Target CPA). Cut low-performing keyword segments. Refined ad copy and landing page alignment to match the primary buyer profile.
B2B SaaS · Cloud ComputingGoogle Ads
518% Conversion Growth & 21,900 Conversions at $24.12 CPA
$24.12 CPA518% CVR Growth$530K Spend
Why It WorkedImplemented refined conversion tracking with enhanced conversions and offline imports. Tightened segmentation into intent tiers. Continuous LP A/B tests and aggressive n-gram waste removal drove more conversions at a lower cost without increasing budget.
Enterprise B2B Tech · Migration SoftwareGoogle Ads · Microsoft Ads
5 Consecutive Quarters of Pipeline Growth, From a Single Underperforming Channel
2X
Closed-Won Revenue (Q1 Spike)
5 Quarters of GrowthMajor Q1 Revenue Spike
Why It WorkedRefined keyword targeting and messaging around high-value enterprise use cases. Improved segmentation to filter out low-value searches. Optimized pacing and bidding to align spend with the most productive phases of the sales cycle.
B2B SaaS · HealthcareGoogle Ads
5.57M Clicks & 755K Conversions at Massive Scale Over 3 Years
5.57M Clicks$25.5M Managed3 Years
Why It WorkedSystematic optimization across hundreds of product lines and audience segments. Continuous budget allocation improvements ensured spend flowed into the most profitable campaigns, safely and profitably scaled over three years.
eCommerce · DTC BrandGoogle Ads · YouTube Ads
181K Clicks & 591% ROAS on $217K Monthly Spend
181K Clicks$16.78 CPA$217K Monthly Spend
Why It WorkedRefined search and shopping architecture around profitable keyword themes. Launched YouTube ad funnels with audience exclusions and structured creative testing. Tuned bidding rules to improve ROAS and reduce wasted clicks at scale.
eCommerce · Pet ProductsGoogle Ads
278% Revenue Growth & 205% More Transactions
+205% TransactionsCPC ↓ 20.65%
Why It WorkedEnhanced keyword segmentation to prioritize purchase-ready searches. Aggressive negative keyword filtering eliminated wasteful spend. More of the right traffic at a lower cost per click.
eCommerce · ApparelGoogle Ads · Meta Ads
67% Revenue Growth & $69.3K Sales in 24 Days
+67% Revenue1,150 OrdersCVR +20%
Why It WorkedRefined audience targeting across Meta and Google to focus on higher-intent buyers. Optimized creative, messaging, and landing pages to reduce friction. Removed wasteful ad segments that were generating clicks without conversions.
eCommerce · Fish Tank SuppliesGoogle Ads · Meta Ads
1,886 Orders & $185.8K Sales After Top-of-Funnel Expansion
1,886 Orders+19% Sessions
Why It WorkedScaled awareness campaigns on Meta while optimizing Google for conversion-ready traffic. Improved product categorization and keyword segmentation strengthened relevance. Reduced funnel friction converted more of the increased traffic into sales.
eCommerce · Medical SupplyMeta Ads
486 Leads at $35 CPL Across 746K Impressions
$35.34 CPL746K Impressions255K Reach
Why It WorkedBuilt structured testing cycles across creative, audiences, and placements. Concentrated spend on highest-return ad sets while refining exclusions to prevent wasted delivery.
B2B Tech · CybersecurityGoogle · Microsoft · LinkedIn Ads
From 8 Leads/Month to 300–500+ Per Week
300–500+
Qualified Leads Per Week
Started at 8/MonthMilestone: 1,200+/MonthCost Efficiency Maintained
Why It WorkedExpanded keyword coverage, launched LinkedIn lookalike and persona-based audiences, and built multi-layer retargeting. Then introduced vertical-specific funnels for healthcare, finance, and enterprise buyers with high-frequency ad rotations to prevent creative fatigue at scale.
B2B eCommerce · Automotive & IndustrialGoogle Ads
935% ROAS & 1,700+ Conversions on $33.9K Spend
1,700+ Conversions$33.9K Spend
Why It WorkedExpanded into adjacent product categories with strong margin potential. Built segmented funnels for new vs. returning industrial buyers. Strong keyword mapping ensured high-intent commercial searches received priority bidding.
B2B SaaS · FinTechGoogle Ads
7,500 Conversions in 7 Days After Scaling Spend by $41K
7,500
Conversions in 7 Days
$12.05 CPA+$41K Spend IncreaseCPA Held Stable
Why It WorkedIdentified highest-performing search themes and funneled scaled budget exclusively into those. Strengthened audience signals to help Google find lookalike prospects. Adjusted bid strategy to maintain CPA stability during rapid spend increases.