Healthcare informationGoogle Ads · Microsoft Ads
$2.24M in One Quarter at 4.5x ROAS, With a Key Campaign Taken From 4.8x to 7.1x
$2.24M
Quarterly Revenue (2026)
~7,600 Orders4.5x Blended ROASKey Campaign 4.8x → 7.1x ROAS
Why It WorkedRebuilt the highest-value audience campaign around new AI-focused messaging, which lifted its ROAS from 4.8x to 7.1x on lower spend. Then ran a 60-day geographic holdout test to measure how much brand search was truly incremental, so budget decisions rested on real lift rather than platform-reported numbers.
Healthcare information · AI productGoogle Ads
Landing Page Rebuild More Than Doubled Conversion Rate as Share of Voice Nearly Doubled
2.3X
Landing Page Conversion Rate (2026)
CVR 1.1% → 2.5%Share of Voice <10% → ~19%Category Awareness Campaign
Why It WorkedA new-category AI product launched against an established competitor. A head-to-head landing page test across all four search themes more than doubled conversion rate, and the winner became permanent. Non-brand share of voice climbed past the main competitor. This was an awareness play by design, measured on reach and conversion rate rather than ROAS.
Healthcare information · Enterprise leadsGoogle Ads
Doubled Sales-Qualified Leads While Cutting Cost Per SQL 56%
−56%
Cost Per Sales-Qualified Lead (2026)
SQLs 3 → 6 per MonthSQL Conversion Rate +171%New-Market CPC −58%
Why It WorkedThe account’s headline lead number was mostly remarketing noise, so the work was judged on qualified contact requests and sales-qualified leads instead. Broadening targeting in a new international market cut its cost per click 58%, and a competitive campaign for a specialist product produced its first-ever qualified conversions.
Legal & compliance softwareGoogle Ads
Leads Up 147% Year Over Year While Cost Per Lead Fell 54%
+147%
Leads, Year Over Year (June 2026)
40 → 100 Leads/MonthCPL $404 → $186Clean Lead Measurement Built
Why It WorkedThe account was being credited with view-through conversions from other business units, so the first step was building a clean measure of the leads it actually produced. Then year-to-date search-term waste was cut, brand budget was shifted into Performance Max, and the target cost per acquisition was tightened.
Legal & compliance servicesGoogle Ads · Microsoft Ads
Clicks Up 19% on 17% Less Spend, and a Consolidated Campaign Grew Orders 133%
−30%
Cost Per Click, Month Over Month (2026)
CTR +33%Clicks +19% on −17% SpendConsolidated Campaign Orders +133%
Why It WorkedThree overlapping campaigns for the same service were consolidated into one, which grew product orders 133% and revenue 40% month over month. Brand bidding moved off an impression-share strategy after a competitor pushed exact-brand CPCs up 36%, and non-brand spend was pulled back to target.
Legal & complianceGoogle Ads · Microsoft Ads
Cost Per Click Down 16% on Flat Spend, With Brand Orders Up 12%
−16%
Cost Per Click, Month Over Month (2026)
Clicks +15%Brand Orders +12%Brand ROAS 2.67x → 2.80x
Why It WorkedLow-quality-score search campaigns were consolidated so budget flowed to what converted. A 78-placement exclusion list removed video inventory that returned zero orders, ad schedules were set by campaign type, and a 90-day search-term review promoted 54 converting terms, with every new negative checked against all 787 existing keywords.
Clinical-trial technologyGoogle Ads
Diagnosed a 4-Account Portfolio: $18.6K in Waste Found and a Tracking Theory Disproved
$18.6K
Wasted Spend Identified (180 Days)
4 Accounts2,823 Search Terms ReviewedBrand Held 55–100% Impression Share
Why It WorkedAn eight-pass search-term review across four accounts found $18.6K in spend on terms that never converted or never fit. The team suspected broken tracking; the data showed the tags were healthy and the real issue was a B2B measurement gap, so the recommendation became importing CRM outcomes. It also showed 11 of 12 non-brand campaigns were losing visibility to ad rank, not budget.
Finance softwareGoogle Ads
Found 62% of Search Spend Going to Searches That Never Converted
15,427
Search Terms Reviewed (2026)
62% of Spend on Zero-Conversion TermsCPC −15%CTR +21%
Why It WorkedAutomated keyword expansion and auto-created ad assets were pulling ads into off-category searches. A review of more than 15,000 search terms traced the cause and produced a validated negative-keyword program that blocked the waste without blocking a single converting term, followed by an ad refresh.
ContractingGoogle Ads
5X Conversion Rate, Started at 1.46% CVR With Broad Match Bleeding Budget
5X
Conversion Rate Improvement
CVR: 1.46% → 7.13%CPL ↓ 67%
Why It WorkedDiagnosed a campaign drowning in broad keywords and irrelevant search terms. Rebuilt with tight intent-based keywords and automated n-gram exclusions. Then refined with geographic filters and bidding adjustments until the system reached 7.13% CVR.
Post-construction cleaningGoogle Ads · Microsoft Ads
Cut Unqualified Calls by 67%, Campaign Was Targeting Homeowners Instead of GCs
67%
Fewer Unqualified Calls
+42% Revenue Per JobWrong Audience Eliminated
Why It WorkedThe entire targeting strategy was aimed at homeowners when the real buyers were GCs, builders, and project managers. Rebuilt keyword, location, and intent filters to focus exclusively on high-value construction professionals.
AccountingGoogle Ads
$120 → $42 CPL & Revenue Scaled From $8K to $40K/Month
+150% Qualified InquiriesRevenue 5X
Why It WorkedRebuilt audiences and copy around high-margin services to cut CPL from $120 to $42. Then added audience layering and A/B testing. Qualified leads up 150% and revenue scaled from $8K to $40K/month.
Immigration lawMeta Ads
2,500% Lead Increase After Fixing Budget Allocation & Rebuilding Targeting
+2,500%
Lead Volume Growth
CPL ↓ 24–28%1 → 26 Leads/Month
Why It WorkedMeta was pushing budget into cheap, low-quality audiences. Identified the waste, then rebuilt audience architecture around case type, proximity filters, and immigration-specific urgency triggers. Budget consolidated into proven converters.
Software startupGoogle Ads
0.44% → 9.84% Conversion Rate After Fixing Traffic Quality
22X
Conversion Rate Improvement
CVR: 0.44% → 9.84%Waste Eliminated
Why It WorkedThe campaigns were attracting students, job seekers, and browsers, not buyers. Strict negative keywording, intent segmentation, and redirecting traffic to a conversion-optimized lead-form page cleared the noise and surfaced real buyers.
Nonprofit · Google GrantGoogle Ads
Broke a Long-Standing $20K Cap & Doubled Conversions
Spend: $20K → $29KYears-Long Ceiling Broken
Why It WorkedStructural issues like poor quality scores, inefficient keyword choices, and Grant compliance gaps were blocking full budget delivery. Fixing the foundation unlocked spend growth and more than doubled conversions.
Residential security camera installationGoogle Ads
257 Leads in 3 Weeks After Rebuilding Targeting
257
Conversions in 3 Weeks
$79.11 CPL3 Weeks to Results
Why It WorkedRebuilt around high-intent installation keywords, precision geo-targeting, and clean conversion tracking. Google received the right signals and delivered high-intent buyers fast.
Insurance · Multi-stateGoogle Ads
Built a High-Volume Call Engine: 1,495 Calls in Week 2
1,495
Inbound Calls in Week 2
Sub-$13 Cost Per Call1,027 Calls in Week 1
Why It WorkedDesigned a call-gen architecture segmented by state and policy type. Conversion-focused keywords paired with call-only landing pages produced a predictable call volume from day one.
Divorce law · Multi-locationGoogle Ads · Microsoft Ads
411 Leads at $154 CPL From a Rebuilt Multi-Location System
$4.74 CPC$154 CPL
Why It WorkedRebuilt with city-specific campaign structures, each with tailored ads, extensions, and audience treatment. Separate funnels by case type eliminated overlap and let Google optimize cleanly per market.
Recruiting softwareGoogle Ads
301 Conversions in 30 Days With a Fully Rebuilt PPC System
301
Conversions in 30 Days
7,890 Clicks$77.52 CPL
Why It WorkedRebuilt around role-specific and industry-specific intent segments. Structured keywords to separate research from purchase intent. Upgraded conversion tracking so Google could distinguish poor-fit from high-quality leads.
Gen AI & data platformGoogle · Microsoft · LinkedIn Ads
$6M Closed Revenue & $33M Pipeline After a Full-System Rebuild
$33M Pipeline720% Customer GrowthCAC ↓ 65%
Why It WorkedRebuilt all channels into a unified revenue-paced acquisition system synced with CRM lifecycle stages. Then scaled into new geographic regions with multi-persona messaging for engineers, CTOs, and procurement teams. The most complete system deployment in the portfolio.
Data management softwareGoogle Ads · Microsoft Ads
$1.42M Pipeline & 42x–72x ROI on $7K–$12K/Quarter
$507K Revenue42x–72x ROI$7K–$12K/Qtr Spend
Why It WorkedRebuilt campaigns around high-value buyer problems. Set up pipeline-weighted optimization rules so Google prioritized keywords that consistently turned into opportunities. Structured middle-of-funnel nurturing converted colder traffic into sales-ready leads.
SoftwareGoogle Ads · Microsoft Ads
$10M Closed Revenue & $20M+ Pipeline From a Purpose-Built Funnel
$20M+ Pipeline$118K–$153K/Qtr Spend
Why It WorkedBuilt a multi-step retargeting sequence moving prospects from interest → evaluation → sales call. Integrated offline revenue data into bidding. Then expanded keyword footprint to own all mid- and high-intent IAM search terms.
Luxury furnitureGoogle Ads
3,837% ROAS & $676K Revenue on $17.6K Ad Spend
$676K Revenue$17.6K Spend
Why It WorkedRebuilt with collection-level segmentation and cleaned the product feed to align with commercial-intent queries. New search and PMax structures around high-intent, purchase-ready keywords shifted Google toward ready-to-buy shoppers.
Industrial supplyGoogle Ads
$1.3M Month at 12.95% Conversion Rate & 9.68x ROAS
12.95% CVR9.68x ROAS$134K Spend
Why It WorkedRebuilt with SKU-level segmentation to control bidding per product line. Blocked DIY and non-commercial traffic. Then widened keyword coverage, raised smart bidding targets, and strengthened remarketing to capture late-stage buyers.
Aircraft partsGoogle Ads
8,400 Conversions & $457K Sales in One Month
8,400 Conversions420% ROAS+180% vs Prior Period
Why It WorkedRebuilt into brand, non-brand, and technical specification groups matching how aviation buyers search. Feed optimizations added SKU attributes and manufacturer cross-references. Bidding rules pushed spend into proven top-selling categories.
Local boutiqueMeta Ads
9.45x ROAS & 917K Impressions for a Local Boutique
917K Impressions$8.99 Cost Per Purchase
Why It WorkedRebuilt the Meta structure with category-based ad sets tied to seasonal buying patterns. Introduced UGC-style creative and added retargeting layers based on website behavior, product views, and cart actions.
HR softwareGoogle Ads
+220% CVR, –45% CPA & +40% More Clicks
+220%
Conversion Rate Growth
CPA ↓ 45%+98.5% ConversionsCPC ↓ 22%
Why It WorkedOptimized bidding through maturity stages (Manual → Max Conversions → Target CPA). Cut low-performing keyword segments. Refined ad copy and landing pages to match the primary buyer profile.
Cloud computingGoogle Ads
21,900 Conversions at $24.12 CPA on $530K Managed Spend
$24.12 CPA518% Conversion Growth$530K Spend
Why It WorkedImplemented refined conversion tracking with enhanced conversions and offline imports. Tightened segmentation into intent tiers. Continuous LP A/B tests and aggressive n-gram waste removal drove more conversions at a lower cost.
SoftwareGoogle Ads · Microsoft Ads
5 Consecutive Quarters of Pipeline Growth
2X
Closed-Won Revenue (Q1 2022)
5 Quarters of GrowthQ1 2022 Revenue Spike
Why It WorkedRefined keyword targeting and messaging around high-value enterprise use cases. Improved segmentation to filter out low-value searches. Optimized pacing and bidding to align spend with the most productive phases of the sales cycle.
Direct-to-consumer brandGoogle Ads · YouTube Ads
181K Clicks & 591% ROAS on $217K Monthly Spend
181K Clicks$16.78 CPA$217K Monthly Spend
Why It WorkedRefined search and shopping architecture around profitable keyword themes. Launched YouTube ad funnels with audience exclusions and structured creative testing. Tuned bidding rules to improve ROAS and reduce wasted clicks at scale.
Pet productsGoogle Ads
278% Revenue Growth & 205% More Transactions
+205% TransactionsCPC ↓ 20.65%
Why It WorkedTightened keyword segmentation to prioritize purchase-ready searches. Aggressive negative keyword filtering eliminated wasteful spend. More of the right traffic at a lower cost per click.
ApparelGoogle Ads · Meta Ads
67% Revenue Growth & $69.3K Sales in 24 Days
+67% Revenue1,150 OrdersCVR +20%
Why It WorkedRefined audience targeting across Meta and Google to focus on higher-intent buyers. Optimized creative, messaging, and landing pages to reduce friction. Removed wasteful ad segments that were generating clicks without conversions.
Fish tank suppliesGoogle Ads · Meta Ads
1,886 Orders & $185.8K Sales After Top-of-Funnel Expansion
1,886 Orders+19% Sessions
Why It WorkedScaled awareness campaigns on Meta while optimizing Google for conversion-ready traffic. Improved product categorization and keyword segmentation strengthened relevance. Reduced funnel friction converted more of the increased traffic into sales.
Medical supplyMeta Ads
486 Leads at $35 CPL Across 746K Impressions
$35.34 CPL746K Impressions255K Reach
Why It WorkedBuilt structured testing cycles across creative, audiences, and placements. Concentrated spend on highest-return ad sets while refining exclusions to prevent wasted delivery.
CybersecurityGoogle · Microsoft · LinkedIn Ads
From 8 Leads/Month to 1,200+ Leads/Month
Started at 8/MonthCost Efficiency Maintained
Why It WorkedExpanded keyword coverage, launched LinkedIn lookalike and persona-based audiences, and built multi-layer retargeting. Then introduced vertical-specific funnels for healthcare, finance, and enterprise buyers with high-frequency ad rotations to prevent creative fatigue at scale.
Automotive & industrial partsGoogle Ads
935% ROAS & 1,700+ Conversions on $33.9K Spend
1,700+ Conversions$33.9K Spend
Why It WorkedExpanded into adjacent product categories with strong margin potential. Built segmented funnels for new vs. returning industrial buyers. Strong keyword mapping gave high-intent commercial searches priority bidding.
FintechGoogle Ads
7,500 Conversions in 7 Days After Scaling Spend by $41K
7,500
Conversions in 7 Days
$12.05 CPA+$41K Spend IncreaseCPA Held Stable
Why It WorkedIdentified highest-performing search themes and funneled scaled budget exclusively into those. Strengthened audience signals to help Google find lookalike prospects. Adjusted bid strategy to maintain CPA stability during rapid spend increases.