ATTN: Local Service Business Owners
“MORE LEADS” ISN’T THE GOAL — MORE BOOKED JOBS IS.
With nearly a decade of experience, I build Google Ads systems that bring in qualified leads ready to book — not ghosters, not “maybes,” just real jobs that grow your bottom line.
FREE audits are almost gone for May
ATTN: Local Service Business Owners
“MORE LEADS” ISN’T THE GOAL — MORE BOOKED JOBS IS.
With nearly a decade of experience, I build Google Ads systems that bring in qualified leads ready to book — not ghosters, not “maybes,” just real jobs that grow your bottom line.
FREE audits are almost gone for May
THE Problem
82% of local service businesses say most of their paid leads go nowhere — and it’s costing more than just ad spend.
🔴 DROWNING IN DEAD-END LEADS
Your phone rings off the hook — but hardly anyone books. Every tire-kicker costs you more than just ad spend. It drains your team’s time, morale, and momentum.
🟠 SERVICE AREA NIGHTMARES
You're wasting time and money on leads from 50+ miles outside your zone. Techs drive out, estimates get ghosted — your schedule gets wrecked.
🟡 BUILT FOR BARGAIN-HUNTERS, NOT BOOKED JOBS
Your Google Ads are pulling in price-shoppers who flinch at your rates. The setup isn’t attracting clients — it’s attracting cheapskates.
🔵 LEADS THAT GHOST AFTER THE FIRST CALL
You finally get someone on the line… and then? Nothing. No follow-up, no booking. Just another dead lead clogging up your CRM while your crew sits idle.
⚫ ZERO ACCOUNTABILITY
Your agency brags about “lead volume” while you’re stuck wondering why your calendar isn’t full. Spoiler: leads mean nothing without booked jobs.
🟣 STUCK ON THE SIDELINES
You’ve heard the horror stories: wasted spend, low ROI, empty promises. So you hold off while your competitors scoop up high-intent traffic daily.
A MESSAGE FROM ME
You Deserve Better Than 💩 Leads.
Most agencies are obsessed with “lead volume.”But you’re not trying to boost leads — you’re trying to book jobs and grow your business.The problem? A hundred junk leads won’t pay your crew, fill your schedule, or move your bottom line.While you’re stuck with ghosters and price-shoppers, your competitors are winning the exact jobs you’ve been trying to land.I’ve worked with business owners like you for nearly a decade — I know what you care about:Booked jobs. Predictable revenue. No wasted time.That's where I come in.I build you a system that filters, qualifies, and converts—so when your phone rings, it’s money on the line, not a time-waster.This isn’t just advertising. It’s combat.And I here to make damn sure you win.
— Romario Martin
Owner, BAD 2 BADASS
MY SOLUTION IS ENGINEERED FOR PROFIT — NOT LEAD VOLUME
I don’t chase lead volume — I build revenue-driving systems. Whether you’re firing up your first campaign or trying to fix a broken one, the mission stays the same:Get more booked jobs, not just more calls. Lead quality isn’t a nice-to-have — it’s how you win.
✅ SMART FILTERING
We turn your Google Ads into a lead filtration system — one that hunts down high-intent prospects and blocks time-wasters before they ever get through.
✅ PROFIT-FIRST CAMPAIGNS
No more “spray and pray.” We build your campaigns from the bottom-up, starting with your most profitable services — not random keywords that attract tire-kickers and bargain hunters.
✅ REVENUE ACCOUNTABILITY
We don’t just get you leads — we track what actually converts. Every dollar you spend is tied to booked jobs and real ROI. No fluff. No vanity metrics. Just results.
THE BAD 2 BADASS GROWTH SYSTEM™
A 4-STEP PROCESS TO TURN GOOGLE ADS INTO BOOKED JOBS — NOT JUST LEADS
This isn’t about more leads. It’s about more of the right ones. Here's how we build (or rebuild) your campaigns from the ground up to maximize profit and minimize waste.
⚙️ STAGE 1: EXPOSE THE BS
We start with a full diagnostic of your current Google Ads setup, landing pages, and intake process. You’ll get a clear breakdown of where your money’s leaking, which leads are wasting your time, and what needs to change.
No fluff. Just a brutally honest audit you can actually use.🚨 Why It Matters: You can't fix what you don't acknowledge. Most agencies hide these harsh realities behind fluffy reports and vanity metrics. Our no-BS assessment establishes the brutal truth about where you stand today so we can build something that actually works.
Stage 2: Rebuild The Machine
We rebuild your ad strategy from the ground up — starting with your most profitable jobs and ideal customers. We rework your campaigns, copy, targeting, and funnel to actively filter out price-shoppers and attract high-value leads who are ready to book.Every click is engineered to move your business forward.🚨 Why It Matters: Traditional PPC is built to maximize leads and calls – not profits. Our rebuilt machine creates a system where every dollar spent is engineered to attract your ideal customers while actively repelling bad-fit prospects who drain your resources.
Stage 3: Align & Accelerate
Once the system is live, we fine-tune it using real job booking data — not just form fills and calls. We improve quality, tighten targeting, and increase lead efficiency so you're booking more jobs with fewer distractions.This is how you scale without burning out you or your team.🚨 Why It Matters: Most businesses hit a ceiling because their marketing can't scale without sacrificing quality. Our approach ensures your growth isn't limited by lead quality issues, allowing you to book more profitable jobs with less effort and overhead.
Stage 4: Dominate & Expand
With the system dialed in, we expand your campaigns into new areas, service types, or territories — without sacrificing lead quality. You grow your market presence while keeping the same tight controls that made the system work.Growth stays predictable, measurable, and profitable.🚨 Why It Matters: True business freedom comes from dominating your market, not just surviving in it. This stage creates a sustainable competitive advantage that transcends marketing tactics and establishes your business as the undisputed leader in your space.
🚀 Ready to Turn Google Ads Into Booked Jobs?
Stop wasting money on leads that waste your time. Let's build a Google Ads system that generates clients, not just leads.
REAL RESULTS FOR REAL BUSINESSES
STANFORD & SON LLC | CONSTRUCTION CLEANING SERVICE
Interim Construction Cleaning & Post Construction Cleaning Services
67%
Drop in unqualified calls from outside their service area
42%
Increase in average job value from Google Ads leads
3.2x
Improvement in return on ad spend (ROAS)
Before: Bleeding $4,800/month on low-value residential leads. Google Ads was bringing in homeowners — not construction pros — wasting time and burning budget.
After: I rebuilt the account to target construction firms and contractors only. Dialed in geographic targeting, added lead-qualifying filters on landing pages, and rewrote ad copy to deter tire-kickers. Result? Fewer calls, better jobs, and more profit.
"After starting with Google Ads, we quickly went from booking 2-3 construction cleaning jobs per month to 12-15, and our average contract value increased by 42%. Romario really understand how to target the right clients."— Stanford Martin
Owner of Stanford & Son LLC
MY CLIENTS MAKE A (HUGE) RETURN ON THEIR INVESTMENT
"Before BAD 2 BADASS, we were drowning in leads that went nowhere. Now we get fewer calls, but our closing rate has tripled and our average install value is up 60%. Best decision we made this year."— Cebert Thompson
Owner of King B Installation LLC
"We’d worked with two other agencies before and kept getting flooded with junk leads. Romario didn’t just clean up our campaigns — he rebuilt them from the ground up. Now every lead that comes through is legit, and we’re closing more work than ever."— Lovell Burrell
General Contractor
"We thought PPC was just throwing money into a black hole — until we brought in BAD 2 BADASS. Romario showed us how to track every dollar and focus on the jobs that actually move the needle. Our ROI is up, our stress is down, and we finally feel in control of our business."— John & Rachel Meyers
HVAC Company Owners
"We'd never run Google Ads before and were terrified of wasting money. BAD 2 BADASS built our campaigns from scratch with a focus on our most profitable services. Within 3 months, we were booking 15-20 new high-value patients per month."— Hadriano Martin, DPT
Physical Therapist
"Romario completely transformed our lead quality. I am no longer wasting time on price-shoppers—we're getting serious commercial security inquiries that actually convert to contracts."— Cebert Thompson
Owner of KINGVISION SECURITY LLC
"As an accounting firm, we were tired of calls from people who couldn’t afford us. BAD 2 BADASS helped us target established businesses and entrepreneurs ready to invest in professional bookkeeping and business tax preparation — and we doubled our average client value in less than 6 months."— PetaGay Johnson, CPA
Owner of an Accounting Firm
ABOUT ME
👋 Hey, I’m Romario Martin!
Proud dad, husband, and the guy who turns Google Ads into a predictable, revenue-generating machine.
Almost 10 years deep in paid media, and I’m still not chasing vanity metrics. I build revenue-driving systems — designed to bring in high-quality leads, fill calendars, and scale smart without the fluff.
$50M+ Ad Spend Managed
From fast-growing startups to enterprise-level brands, I’ve led campaigns that drive real revenue — not just calls or form fills. I've generated well over $300M in revenue from paid ads.The Bad 2 Badass Growth System™
Built for local businesses (like yours), this system filters out junk leads, targets your most profitable jobs, and tracks every dollar back to real booked work.Full-Funnel Integration
I track every lead from click to booked job — not just calls or forms. You’ll see (and hear) exactly what’s converting into paid work, all in one clean, easy-to-read dashboard.Data-Driven, Profit-Focused
Every move is backed by data that matters. I cut waste, double down on what works, and optimize for profit, not just activity.Scalable PPC Success
From small teams to multi-location businesses, I build Google Ads systems that drive predictable, measurable growth — and scale when you’re ready to grow.
If you're done guessing and ready to scale like a pro — let's talk.
FREQUENTLY ASKED QUESTIONS
Q: What type of businesses do you help?
A: I work exclusively with local service businesses — the kind that send trucks, techs, or crews out to do real work. That includes cleaning services, security companies, contractors, medical practices, home service pros, and more. If you rely on booked jobs, not eCommerce purchases, we’re speaking the same language.
Q: We’ve tried Google Ads before and it didn’t work. Why would this be different?
A: Because most agencies focus on lead volume, not lead quality. I rebuild your campaigns from the ground up to attract only high-intent buyers — not price-shoppers or people outside your service area. This isn’t just another setup. It’s a system designed to produce booked jobs.
Q: Isn’t my service area too competitive for Google Ads to work?
A: Not if you're targeting the right jobs, in the right places, with the right filters in place. Most competitors blow their budget chasing generic keywords. We focus on your highest-margin services and filter out the noise — even in tough markets.
Q: Why not just buy leads from HomeAdvisor or Angi?
A: Because you're buying the same recycled leads as 10 other companies — and you're racing to the bottom on price. My system delivers exclusive, high-intent leads from people searching for your service, in your area — and nobody else gets that call.
Q: How much do we need to spend on ads?
A: Most clients start with $1,500–$3,000/month in ad spend. It depends on your market size and goals. I’ll never push you to spend more than what’s needed to hit your targets — but if you want big growth, your budget has to match your ambition.
Q: How long does it take to see results?
A: Most clients start seeing qualified leads within 2–4 weeks. Full performance ramps up over 60–90 days as we collect data, refine targeting, and scale the most profitable campaigns.
Q: What kind of results can I expect?
A: The only metrics I care about? Booked jobs and revenue. Most clients see a drop in junk leads, a jump in closing rates, and a clear return on their ad spend. If I don’t believe I can get you results, I won’t take you on.
Q: How much do your services cost?
A: Pricing depends on the scope of the work, but most management fees start around $1,200/month. Custom projects and local market size can influence that — but I price based on ROI, not hours worked. You’re buying outcomes.
Q: Will I have to manage anything myself?
A: Nope. I handle campaign strategy, setup, copy, landing pages, optimization, and reporting. You stay focused on running your business — I’ll take care of the ads.
Q: What kind of tracking or reporting do I get?
A: You’ll know exactly where your money’s going and what it’s returning. We track calls, form fills, and booked jobs — not just "leads." Real performance data, in plain English.
Q: Are you going to lock us into a long contract?
A: No long-term contracts. I earn your business every month. If it’s not working, you walk. Simple as that.
Q: What sets you apart from other agencies or freelancers?
A: I don’t do cookie-cutter campaigns or bloated retainers. When you work with me, you own your accounts, there are no long-term contracts, and everything is managed in-house — no outsourcing, no rookies.
You get transparent pricing with zero hidden fees, detailed monthly reporting, and a direct line to the person actually running your ads (me). I’m not just another vendor — I’m your marketing partner.Most importantly, I use a profit-first Google Ads system designed to attract qualified leads who actually book — not just inflate your lead count. Everything I do is built to grow your business, not pad my portfolio.
Q: Do you offer geographic exclusivity for my market?
A: No — and that’s intentional. I don’t believe in artificial “territories” that limit your ability to grow. If you're a plumber in New Jersey and want to expand to Philly, I want you to dominate both. You're free to scale as far as you want — and I’ll help you do it.
READY FOR MORE BOOKED JOBS?
No Sales Pitch. No Pressure. Just Pure Clarity.
The Badass Discovery Audit™ starts with a quick, no-fluff 30-minute Badass Fit Call.This isn’t a pitch. It’s a pressure-free discovery call to get clear on one thing:Are we the right fit to help you turn your ad spend into real booked jobs and profit?
👉 We’ll dig deep into:
Your current marketing setup (and where it’s leaking money)
The quality of leads your team is dealing with right now
Your goals, growth bottlenecks, and what hasn’t worked in the past
We’ll also cover:
What you’re looking to achieve
What’s standing in your way
Whether we’re the right partner to fix it
No sales fluff. No awkward close. Just brutal clarity and a mutual decision:
✅ If we’re a match → you get your FREE Badass Discovery Audit™
❌ If we’re not → you walk away with insight, not a pitch
👇 Book Your Badass Fit Call Now
Let’s find out if we can turn your Google Ads into a revenue-generating machine.
By submitting this form, you're taking the first step toward eliminating wasted ad spend and focusing on leads that actually pay.
Packages
Choose the package that matches your growth stage and urgency.
💥 THE BADASS DOMINATION SPRINT™
$5,000 One-Time Fee + $1,000 Strategic Alignment & Integration Fee
(Limited Availability)
90 days to build a Google Ads system that pays for itself — and then some.This is a complete Google Ads overhaul built around profitable job bookings, not just “more leads.” We rebuild, optimize, and hand off a fully custom lead generation engine — ready for scale.
What's included:
The Badass Discovery Audit™
Next Steps implementation
Conversion tracking (done for you)
Full campaign & ad copy build out
Ongoing optimizations based on actual data
Weekly strategy calls focused on revenue
Monthly performance reporting + expansion planning
Unlimited async email support
CRM review & implementation (if applicable)
Up to 5 landing page builds
Complete data transparency and account ownership
End-of-sprint strategy doc to guide next steps
WHO IS THIS FOR:
Local service businesses that need a hard reset on broken Google Ads setups — and want to walk away with a working system that books jobs, filters junk, and scales cleanly.This is not a management retainer — it’s a strategic 90-day intervention.
Limited to 3 new clients per month.
(Only 1 slot left for May)
⚙️ THE BADASS GROWTH ENGINE™
Starting at $1,500/month (based on ad spend) + $1,000 Strategic Alignment & Integration Fee
(Limited Slots Available At Current Pricing)
Turn your Google Ads into a scalable, revenue-driving machine with ongoing campaign management built around your most profitable jobs.No fluff. No wasted spend. Just booked work and total clarity.
What's included:
The Badass Discovery Audit™
Next Steps implementation
Conversion tracking (done for you)
Full campaign & ad copy build out
Ongoing optimizations based on actual data
Bi-Weekly strategy calls (for spends above $10K)
Monthly performance reporting + expansion planning
Quarterly audits, PPC plan, and strategic adjustments
Unlimited async email support
CRM review & implementation (if applicable)
Up to 3 landing page builds/month (for ad spends above $10K)
Complete data transparency and account ownership
Priority support (for ad spends above $10K)
WHO IS THIS FOR:
Local businesses ready for scalable, sustainable growth with a performance partner — not another "set it and forget it" agency.You get everything you need to keep winning: strategy, execution, transparency, and results.
While you wait, your competitors are capturing your ideal customers.
(Limited slots available at current pricing)
🔥 Your Badass Fit Call Is Officially Locked In! 🔥
Your Badass Fit Call is Confirmed.
Here’s what happens next...
👊 Confirmation Message:
Thanks for locking in your time. You just made a bold move toward fixing what’s been leaking leads, wasting budget, and stalling your growth.On your 30-minute Badass Fit Call, we’re going to:
Cut through the fluff and figure out what’s actually holding your Google Ads back
Get clear on your goals, frustrations, and growth potential
Decide if we’re the right partner to help you build a revenue machine — not just get you more leads
📌 What You Can Do Now:
Check Your Email - I've sent you an official calendar invite with a Google Meet link
Add to Calendar - Block this time and make sure you're in a distraction-free environment
Come Prepared - Have your current metrics and growth goals ready for discussion — the more specific, the more valuable our call will be
Be Honest -This only works if you’re upfront about what’s not working and where you want to go
P.S. This is not a sales pitch. If we’re not a fit, we’ll tell you. If we are, we’ll show you what your Badass Discovery Audit™ will uncover — and how to turn it into real, booked jobs.
👋 Talk soon — and get ready to go from bad to BADASS.
GOOGLE ADS REVENUE BLUEPRINT FOR LOCAL SERVICE BUSINESSES
Discover the exact system we use to transform ineffective Google Ads campaigns into unstoppable revenue-generating machines for plumbers, HVAC, electricians, and other local service businesses.
Your information is secure and will never be shared. Unsubscribe anytime.By downloading this blueprint, you’ll also receive our newsletter with practical Google Ads tips for service businesses. No fluff, no BS – just actionable advice you can implement right away.
THE 5-POINT BADASS REVENUE CHECK
Stop wasting money on leads that go nowhere: Our proven system exposes why your Google Ads generate clicks but not customers, reveals hidden revenue leaks, and shows you exactly how to transform your marketing from bad to BADASS in just 7 days.
Your information is secure and will never be shared. Unsubscribe anytime.By downloading this blueprint, you’ll also receive our newsletter with practical Google Ads tips for service businesses. No fluff, no BS – just actionable advice you can implement right away.
Privacy Policy
Effective Date: January 1, 20251. Introduction
Welcome to BAD 2 BADASS (“Company,” “we,” “our,” or “us”). Your privacy matters to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website (bad2badass.com), engage with our services, or interact with our content.By using our website or services, you agree to the collection and use of your information in accordance with this policy. If you do not agree, please do not use our site.2. Information We Collect
We collect information from you in several ways, including when you visit our site, contact us, or engage with our services. This includes:
Personal Information: Name, email address, phone number, business details, and any other information you provide when filling out forms or contacting us.
Usage Data: IP address, browser type, pages visited, time spent on pages, and other analytical data collected through cookies and tracking technologies.
Marketing & Advertising Data: Information on your interactions with our ads, campaign performance, and engagement with our emails.
Third-Party Data: Data from platforms like Google Analytics, advertising networks, and CRM tools that help us improve our services.
3. How We Use Your Information
We use your information to improve our website, services, and marketing strategies. Specifically, we may use your data to:
Provide, operate, and maintain our website and services.
Respond to inquiries, customer service requests, and project proposals.
Optimize digital marketing campaigns, including PPC, SEO, and programmatic ads.
Track website analytics to improve user experience.
Send marketing emails, newsletters, and promotional content (you can opt-out anytime).
Ensure compliance with legal obligations and enforce our policies.
4. Cookies & Tracking Technologies
We use cookies, tracking pixels, and other similar technologies to enhance your experience. These tools help us:
Analyze website traffic and user behavior.
Deliver targeted advertising based on your interactions with our site.
Improve site functionality and load times.
5. How We Share Your Information
We do not sell your personal data. However, we may share your information with:
Service Providers: Trusted third parties that help us with analytics, email marketing, and advertising (e.g., Google Ads, Meta, HubSpot).
Legal Authorities: If required by law or to protect our rights.
Business Transfers: In case of a merger, acquisition, or sale of assets, your data may be transferred.
6. Third-Party Links & Integrations
Our website may contain links to third-party websites or use embedded services like YouTube, social media platforms, and ad networks. These services have their own privacy policies, and we are not responsible for their practices.7. Data Security
We implement industry-standard security measures to protect your data. However, no system is 100% secure, and we cannot guarantee absolute security. If you suspect a data breach, contact us immediately.8. Your Rights & Choices
Depending on your location, you may have the following rights regarding your personal data:
Access & Correction: Request a copy of the personal data we hold about you and correct inaccuracies.
Opt-Out of Marketing: Unsubscribe from promotional emails via the link in our emails.
Data Deletion: Request that we delete your personal information, subject to legal obligations.
To exercise any of these rights, contact us at [email protected]9. Compliance with Privacy Laws
We comply with relevant privacy regulations, including:
GDPR (for EU users): We process personal data under legitimate business interests, contract obligations, and user consent.
CCPA (for California users): California residents have the right to request disclosure of personal data collected, opt out of data sales, and request deletion of their data.
Other applicable U.S. and international privacy laws.
10. Changes to This Privacy Policy
We may update this policy periodically to reflect changes in our practices or legal requirements. The latest version will always be available on our website, and significant changes will be communicated via email or a website notice.11. Contact Us
If you have any questions about this Privacy Policy or your data, reach out to us at:BAD 2 BADASS
Email: [email protected]
Phone: (813) 420-3101
Terms & Conditions
Effective Date: January 1, 20251. Introduction
Welcome to BAD 2 BADASS (“Company,” “we,” “our,” or “us”). These Terms & Conditions govern your use of our website (bad2badass.com) and services. By accessing our site or engaging with our services, you agree to these terms. If you do not agree, please do not use our website or services.2. Services Provided
BAD 2 BADASS offers digital marketing services, including but not limited to:
Paid search (Google Ads, Microsoft Ads)
Social media advertising
SEO optimization
Web design
AI Automation
We reserve the right to modify or discontinue any services at our discretion.3. User Responsibilities
By using our website or services, you agree to:
Provide accurate and complete information when required.
Use our services in compliance with all applicable laws and regulations.
Not engage in fraudulent, illegal, or unethical activities.
Not attempt to interfere with or disrupt our website or services.
Violation of these responsibilities may result in termination of access to our services.4. Payment & Billing
If you purchase services from BAD 2 BADASS, you agree to:
Pay all agreed-upon fees as outlined in our contract or proposal.
Adhere to payment terms, including deposit requirements and invoicing schedules.
Understand that late payments may result in additional fees or service suspension.
All payments are non-refundable unless explicitly stated in a separate agreement.5. Intellectual Property
All content on our website—including text, graphics, logos, and marketing materials—is the property of BAD 2 BADASS and is protected by copyright, trademark, and intellectual property laws.
You may not copy, reproduce, or redistribute any content without our written permission.
Any marketing materials, reports, or strategies developed for you remain our intellectual property until full payment is received.
6. Third-Party Links & Services
Our website may contain links to third-party websites or services for reference or advertising purposes. We do not endorse or take responsibility for their content, security, or policies. Your interactions with third parties are at your own risk.7. Limitation of Liability
To the maximum extent permitted by law, BAD 2 BADASS is not liable for:
Any indirect, incidental, or consequential damages arising from the use of our website or services.
Business losses, revenue loss, or reputational damage resulting from marketing performance.
Third-party actions, including platform suspensions, algorithm changes, or ad account restrictions.
8. Disclaimer of Warranties
Our services are provided “as is” and “as available.” While we use best practices and industry knowledge, we cannot guarantee specific results from digital marketing campaigns. Performance depends on numerous factors, including market conditions and competition.9. Confidentiality
Both parties agree to keep confidential information private and not disclose sensitive business or strategic data to third parties without consent.10. Termination of Services
BAD 2 BADASS reserves the right to terminate services if a client violates these terms, engages in unethical business practices, or fails to meet payment obligations.11. Changes to Terms
We may update these Terms & Conditions at any time. The latest version will always be available on our website. Continued use of our site or services after changes constitutes acceptance of the new terms.12. Governing Law
These Terms & Conditions are governed by the laws of the State of New Jersey. Any disputes shall be resolved in the courts of New Jersey.13. Contact Information
For any questions about these Terms & Conditions, contact us at:BAD 2 BADASS
Email: [email protected]
Phone: (813) 420-3101