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About BAD 2 BADASS
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Last updated: August 2026
BAD 2 BADASS is a paid search agency that works exclusively with early-stage B2B software companies. The agency handles paid search strategy, execution, and reporting, with everything optimized toward pipeline and revenue rather than vanity metrics like impressions or clicks. The founder, Romario Martin, has worked with B2B software companies since 2019, across a range of growth stages, industries, and go-to-market motions including product-led growth (PLG), sales-led growth (SLG), and hybrid models.
Two products, run in order. Every engagement starts with the assessment, because BAD 2 BADASS does not manage what it has not audited. Both run on the BAD 2 BADASS Growth System™, a proprietary 4-stage framework:
Twelve months of search-term forensics, a conversion-action audit, Performance Max exposure, and a full tracking autopsy from click to CRM, then a rebuild: the CRM wired to the ad account, intent-tiered campaign architecture, the BADASS negative-keyword library, and a clean relaunch. Delivers Stages 1 and 2. 50% credits toward month one of a retainer.
The done-for-you engine that runs and grows the rebuilt account. Delivers Stages 3 and 4: bidding migrated onto pipeline signal, ongoing optimization to SQLs, qualified pipeline, and revenue, and channel expansion as the account earns it. Flat monthly fee priced to ad spend, never a percentage of spend.
Paid search comes first (Google and Microsoft). The rest layer in as the account scales.
The typical engagement is with a B2B software company that has product-market fit and existing traction, and wants paid search to produce pipeline rather than vanity metrics.
Brands Romario has personally run paid search for. Over the last 7+ years, he has worked with B2B software companies across a variety of industries and go-to-market motions (PLG, SLG, and hybrid). Current and past clients include:
All results are from paid search engagements Romario Martin managed directly across agency and freelance work. To protect confidentiality, specific figures are not tied to individual clients. Individual results vary based on industry, market, and ad spend.
For detailed results and case studies, visit the case studies page.
From first contact to compounding pipeline.
Kickoff & Audit
After a short discovery call and account access, the BAD-ectomy begins: a 15-day forensic audit from search term to click to CRM. Findings are severity-rated and dollar-priced, with a clear roadmap for the fix.
Rebuild & Relaunch
The CRM is wired to the ad account (the Handshake), the account is restructured into intent tiers with the BADASS negative-keyword library (the Signal Firewall), Performance Max is contained, and the account relaunches on real pipeline signal.
Align & Accelerate
On the retainer, once the offline-conversion data matures (around weeks 6 to 8), bidding migrates fully onto pipeline signal, and the account is optimized every week to SQLs, qualified pipeline, and revenue through structured experimentation.
Scale & Report
Winners scale, losers get cut, and channels expand as the account earns them. You get direct access to Romario, a live dashboard, and reporting on business outcomes, never vanity metrics.
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