If you are a remodeling contractor who is great at building kitchens, baths, and additions but stuck when it comes to running the marketing that actually fills your calendar, you have probably already asked yourself whether there is a simpler way. A system you can plug into that handles the ads, the website, the tracking, the nurture, and the reporting. So you can stop stitching together freelancers, vendors, and half-working tools and get back to the work you do best.
Done-for-you remodeling marketing is defined as: a fully-managed marketing system where an outside partner takes ownership of strategy, execution, measurement, and optimization of a contractor’s lead generation and nurture channels, so the contractor can focus on operations, sales, and delivery rather than on running marketing themselves.
The BADASS Growth Engine™ is my done-for-you paid search system for remodeling companies selling $20K+ projects. It covers the part of your marketing closest to the sale: the ads people see when they search for a remodeler, the page they land on, the tracking behind it, and the connection to what happens after the lead. This post explains what it includes, what it does not, who it is built for, and how it works.
What “done-for-you” actually means (and what it isn’t)
The phrase “done for you” gets used loosely in the marketing industry. Before going further, here is how I draw the line:
- Done-for-you means I own the strategy, the execution, the measurement, and the optimization. You review, approve, and operate your business.
- Done-with-you means I advise and coach while you or your team execute. Good model, but not what the BADASS Growth Engine is.
- Done-by-you (DIY) means you are on your own. Most contractors try this first, burn out, and end up here.
Done-for-you is the right fit for contractors who are great at running remodeling projects but do not want to become marketing managers themselves. It is not the cheapest option. It is the one that produces the fastest, most consistent pipeline without pulling the owner’s attention away from the business.
What the BADASS Growth Engine includes
The Growth Engine is paid search, done properly, and connected to what happens after the lead. Every tier includes:
- Google Ads management. Account structure, keywords, ad copy, bidding, and ongoing optimization (see the ultimate guide to Google Ads for remodeling businesses for the full methodology).
- Local Services Ads and Microsoft Ads, where they are justified for your market.
- A dedicated landing page, built and managed, matched to the campaigns sending it traffic.
- Call tracking, form tracking and conversion tracking, so every lead is traced back to the campaign that produced it.
- A dashboard you own, and monthly reporting tied to real opportunities, customers, and revenue, not just clicks and leads.
What it does not include matters just as much. Meta ads, email marketing, local SEO, Google Business Profile management and CRM build-outs are not part of the Growth Engine. I will tell you when one of them is costing you jobs and who to hire for it. I would rather be the specialist who does one channel properly than the generalist who does six of them badly.
It starts with a diagnosis, not a tier
Every engagement starts with the BAD-ectomy™: a $297 diagnosis of where your leads stop turning into jobs, delivered in 5 business days. It does not change your account. You get the three biggest constraints holding back growth, a map of where opportunities are leaking, a 90-day plan, and the tier I would prescribe. You do not pick the tier. The diagnosis does.
The three BADASS Growth Engine tiers
The fee is flat and set by how complex your account is to run, never by how much you spend on ads. Every tier carries a one-time $2,000 setup fee, and the $297 from the BAD-ectomy™ credits against it in full if you start within 7 days.
Foundation ($3,000/month)
Make the growth engine work. For a remodeling company that needs paid search managed properly, tracking it can trust, and its main landing page improved.
Includes:
- Managed Google Ads, plus Local Services Ads and Microsoft Ads where justified
- Conversion, call and form tracking
- 1 dedicated landing page, built and managed
- Optimization against your real outcomes (booked estimates, sold jobs), which you supply each month
- A dashboard you own
- A monthly strategy call
Pipeline Engine ($4,500/month)
Make the growth engine smarter. Adds the connection between your job tracker and your ad account, so the ads learn from what actually sold instead of from form fills.
Includes everything in Foundation, plus:
- Your CRM or job tracker (JobNimbus, Buildertrend, Hatch, or HubSpot) connected to your ad account
- Booked estimates and sold jobs fed back into Google Ads
- Lead qualification rules, form improvements and routing
- Leak analysis at every stage, from lead to signed job
- Up to 2 dedicated landing pages
- A strategy call every two weeks
Scale ($6,500/month)
Push what works harder. For a remodeling company with proven numbers and reliable tracking that wants a faster program of testing and expansion.
Includes everything in Pipeline Engine, plus:
- Higher testing velocity across campaigns, offers, ads and pages
- An active expansion roadmap: new services, new service areas, new demand
- Deeper economics: cost per sold job, revenue by project type, where the next dollar works hardest
- Capacity awareness, so lead flow does not outrun your estimating and production
- Up to 4 dedicated landing pages
- Quarterly growth planning
All three tiers run on a 3-month initial commitment, then month-to-month with 30 days’ notice.
Who the BADASS Growth Engine is built for
The Growth Engine is designed specifically for:
- Remodeling companies (kitchens, baths, additions, whole-home) selling $20K+ projects
- Businesses investing, or willing to invest, $3K or more a month in paid search
- Owners committed to response speed (a 5-minute callback rule during business hours)
- Owners who judge marketing by opportunities, customers, and revenue, not just lead counts
It is not the right fit for:
- Anyone shopping for the cheapest monthly fee
- Businesses with no completed projects or portfolio
- Owners who will not commit to fast follow-up on leads
- Solo handymen, or job sizes under $20K
How the BADASS Growth Engine works week-to-week
Here is what working inside the Growth Engine looks like, regardless of tier:
- First 5 business days: the BAD-ectomy™. Diagnosis, the Greenlight Call, and your written 90-day plan.
- Setup: the account is rebuilt to that plan. Campaign structure, tracking, your landing page and your dashboard, then a clean relaunch.
- Month 2 to 3: optimization. Search terms, bids, ad tests, landing page changes, and your first full reports.
- Month 4 onward: compounding. Reporting on cost per booked estimate and cost per sold job, ongoing testing, and regular strategy calls.
You stay involved on the strategic side (approvals, estimates, closing your own jobs). I own the execution in between.
Frequently asked questions about done-for-you remodeling marketing
How fast will I see results?
I do not guarantee results, and you should be wary of anyone who promises a number before seeing your sales process. What I can tell you is the order things happen in: the diagnosis takes 5 business days, setup follows, and the first months are spent proving which campaigns produce booked estimates and sold jobs, not just leads. A remodeling job is not sold the day the homeowner calls, so an honest read on performance takes a full sales cycle.
Do I keep the ad accounts and assets?
Yes. Your Google Ads account, landing pages, tracking and dashboard are built under your name. I operate them with access you can revoke anytime. If we part ways, you keep all of it.
How is the Growth Engine different from hiring an agency?
At most agencies a senior person sells you and a junior runs the account. I run every account personally, I charge a flat fee instead of a percentage of your ad spend, and I measure the work by what happens after the lead. I have managed $68M+ in ad spend over 10+ years.
What if I already have a website / CRM / some marketing running?
That is common. The BAD-ectomy™ looks at what exists first, so you keep what works and fix what does not. You do not need to start from scratch.
Wrapping it all up
Done-for-you is a different operating model: one that lets a remodeling company focus on running and delivering projects while a specialist owns the paid search that feeds the business.
To recap:
- Done-for-you means a partner owns the strategy, execution, measurement and optimization
- The BADASS Growth Engine™ is my done-for-you paid search system for remodeling companies
- It starts with the $297 BAD-ectomy™, which prescribes the tier
- It comes in three tiers, Foundation, Pipeline Engine and Scale, set by complexity and not by ad spend
- It covers Google Ads, Local Services Ads, Microsoft Ads, landing pages, tracking and reporting. It does not cover Meta, email, SEO or CRM build-outs
Ready to find out what your paid search is actually producing?
Start with the BAD-ectomy™: a $297 diagnosis delivered in 5 business days, with nothing in your account changed. Not ready for that? Book a discovery call.