The Missed-Call Text-Back: The 30-Second Automation Most Remodelers Don’t Have (And Why It’s Costing Them Jobs)
You’re on a job site. The phone rings. You’re 14 feet up on a ladder, holding a level with one hand and…
Read Post → 
Stage 1 – Expose: The 90-Minute Audit Every Remodeler Should Run Before Spending Another Dollar on Ads
The Bad 2 Badass Growth System™ has four stages: Expose, Rebuild, Align, Dominate. Most remodeling business owners want to skip straight to…
Read Post →
Video Marketing for Remodeling Contractors: The Complete Video and Visual Marketing Guide
Welcome to a complete, step-by-step guide on video and visual marketing for your remodeling business so you can win more jobs, build…
Read Post →
Why Booked Consultations Should Be the Only Marketing KPI on Your Report
Pull up your last marketing report. The one your agency sent you at the end of last month. Look at the headline…
Read Post →
Why Your Junior Account Manager Has Never Stood on a Job Site (And What That Costs You)
When you sign with most marketing agencies, the senior person who pitched you disappears. You met with a Director of Strategy. Sharp…
Read Post →
The $200K Owner vs the $1M Owner: What the CEO Seat Actually Looks Like for Remodelers
It’s 7:14 on a Tuesday morning. Two remodeling business owners are starting their day in the same metro. They do similar work.…
Read Post →
How to Use Facebook Retargeting to Stay in Front of Remodeling Leads in 5 Steps
Without knowing how to use Facebook retargeting for your remodeling business, you won’t be able to stay visible to people who are…
Read Post →
Owned Leads vs Rented Leads: The One Question That Tells You If Your Marketing Is Building Equity
Two remodelers in the same metro. Same monthly marketing budget. $3,000 a month, every month, for 12 months straight. After 12 months,…
Read Post →
Why I Refuse to Recommend HomeAdvisor or Angi to Any Remodeler
I have a rule with every remodeler I work with. The day they sign on, the first thing we do is shut…
Read Post →