The ‘Not Now’ Lead Goldmine: How a Follow-Up System Recovers 20-30% of Past Leads as Future Jobs
A homeowner calls you in March. Says they’re thinking about a kitchen remodel “sometime this year.” You set up a consultation. Show…
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Stage 2 – Rebuild: The 5 Components Every Remodeling Marketing System Needs Before You Start Optimizing
Stage 1 of the Bad 2 Badass Growth System is Expose. The audit. You map what’s broken before touching anything. Stage 2…
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Why Trying to Outspend Big Remodeling Companies Doesn’t Work: A Better Way to Compete With Paid Ads
For the past several years, we have been hearing that if you want to compete with large remodeling companies in your market,…
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The Missed-Call Text-Back: The 30-Second Automation Most Remodelers Don’t Have (And Why It’s Costing Them Jobs)
You’re on a job site. The phone rings. You’re 14 feet up on a ladder, holding a level with one hand and…
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Stage 1 – Expose: The 90-Minute Audit Every Remodeler Should Run Before Spending Another Dollar on Ads
The Bad 2 Badass Growth System™ has four stages: Expose, Rebuild, Align, Dominate. Most remodeling business owners want to skip straight to…
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Video Marketing for Remodeling Contractors: The Complete Video and Visual Marketing Guide
Welcome to a complete, step-by-step guide on video and visual marketing for your remodeling business so you can win more jobs, build…
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Why Booked Consultations Should Be the Only Marketing KPI on Your Report
Pull up your last marketing report. The one your agency sent you at the end of last month. Look at the headline…
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The 21-Day Lead Guarantee: Why I’m One of the Only Remodeling Marketers Putting Money Behind My Setup Fee
Try this. Call any marketing agency that pitches remodeling businesses. Ask them point blank: “If you don’t deliver a qualified lead in…
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Why Your Junior Account Manager Has Never Stood on a Job Site (And What That Costs You)
When you sign with most marketing agencies, the senior person who pitched you disappears. You met with a Director of Strategy. Sharp…
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