Built from strategies tested across hundreds of remodeling ad campaigns
Results from strategies in this playbook:
Kitchen remodeler went from 2 leads/month to 14 qualified consultations within 60 days of implementing the Google Ads structure in Chapter 2.
Remodeling business, $1.2M annual revenue
Full-home remodeler cut cost per lead from $340 to $87 using the landing page framework in Chapter 4. Same ad budget, 4x the leads.
Design-build firm, $800K annual revenue
Bathroom remodeler eliminated 3 slow months per year by following the 90-Day Action Plan. Pipeline stayed full through January and February for the first time.
Bathroom remodeling company, $650K annual revenue
Without a system
You check your phone hoping for leads. Your pipeline feels like a slot machine. You know you should be marketing, but every agency you have talked to made things worse. You cannot plan two months ahead because you have no idea where the next project is coming from.
With the playbook
You know exactly where your next three months of projects are coming from. Your phone rings with qualified homeowners who are ready to talk scope. You can hire with confidence, plan your crew schedule in advance, and stop losing sleep over where the next job will come from.
5 Chapters. One Clear System.
This playbook contains the same strategies we implement for our done-for-you clients, distilled into an actionable guide you can use yourself. Built from a decade of managing remodeling ad campaigns and generating over half a billion dollars in revenue for service businesses.
Chapter 01
The Feast-or-Famine Trap
Why your business stays stuck between $500K and $5M. Includes the complete Growth Chain visual map from first click to repeat client.
Chapter 02
Where You Are Leaking Revenue
A self-assessment that pinpoints exactly which links in your marketing are broken and how much each one is costing you per month.
Chapter 03
Fix Your Lead Flow
The 4-phase system that makes sure the right homeowners find you, trust you, and reach out. Covers Google Ads, GBP, landing pages, and speed-to-lead.
Chapter 04
Close More of What You Already Get
Most remodelers lose 60% of their leads before the first conversation. The follow-up sequence and consultation framework that changes that number.
Chapter 05
Your 90-Day Growth Sprint
Month-by-month implementation plan you can start this week. Where to begin if you are starting from zero, and what to fix first if your current marketing is underperforming.
2026 Edition
The Remodeler's Growth Playbook
The Complete System for More Jobs, Better Margins, and a Business That Runs Without the Roller Coaster
A field manual from
BAD 2 BADASS
5 chapters · 19 pages · Actionable from page one
The average $1M-$5M remodeler loses $30K-$60K every month ($360K-$720K per year) to an inconsistent pipeline. Every week you wait, those projects go to someone else.
Range based on industry benchmarks: NAHB Remodelers Profile, Houzz State of the Industry 2024, Remodelers Advantage, the MIT/Oldroyd Lead Response Management Study, and Invoca home services missed-call data.
Get the Playbook Free
Most remodelers will keep guessing. The ones who download this won't have to.
After you read it, book a free Pipeline Diagnostic Call. You will walk away with a personalized breakdown of where your business is leaking revenue, whether you work with us or not.
